Zoominfo

MARCH 13, 2025

Jennifer McAdams, Chief Marketing Officer at Xactly Alchemy Cloud: Enhancing Campaign Efficiency and Reducing Cost per Click Challenge: As a SaaS platform serving multiple specialized industries each with its own sets of news and specific problems Alchemy Cloud needed a way to tailor marketing efforts to speak to each segment differently.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Account Based Marketing Sales Qualified Lead 130

Hubspot Sales

JULY 2, 2020

If you're interested in demand generation, you have more flexibility to make your videos longer and more in-depth. For instance, if you're interested in driving brand awareness, you would measure your success with website visits and pay based on cost per one thousand impressions.

LinkedIn 134

LinkedIn Video Cost Per Click Campaigns 134

Zoominfo

MARCH 15, 2022

. “The more profitable experience for search engines is more people clicking on ads. So if your ad is not getting clicked on, then it’s not going to be presented first or as often,” says Lauren Temmler, senior demand generation manager at ZoomInfo. But how do you know if that’s a good move?

Lead Rank 130

Lead Rank Marketing Qualified Lead Account Based Marketing Engineering 130