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Here's the same formula written out: CAC = (Marketing Expenses (n-60) + 1/2 Sales (n-30) + ½ Sales (n)) / New Customers (n), where n= Current Month. CostPerAcquisition. Balfour also points out people commonly conflate "CAC" with "CPA" -- but the two are different, and this mistake can be expensive.
She is a featured speaker and author at CPA Academy, Intuit Tax Pro Center, The Sales Expert Channel, and FinancialAdvisor.com. Listen to more episodes of the OutsideSales Talk here ! Badger Maps – The #1 Route Planner for Field Sales. . See Badger in Action: [link] . . More From the Guest.
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