The Ultimate Guide to Sales Metrics: What to Track, How to Track It, & Why
Hubspot Sales
AUGUST 8, 2019
Here's the same formula written out: CAC = (Marketing Expenses (n-60) + 1/2 Sales (n-30) + ½ Sales (n)) / New Customers (n), where n= Current Month. Cost Per Acquisition. Balfour also points out people commonly conflate "CAC" with "CPA" -- but the two are different, and this mistake can be expensive.
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