Cost per Acquisition, Inside Sales and Outside Sales

The Ultimate Guide to Sales Metrics: What to Track, How to Track It, & Why

Hubspot Sales

AUGUST 8, 2019

Here's the same formula written out: CAC = (Marketing Expenses (n-60) + 1/2 Sales (n-30) + ½ Sales (n)) / New Customers (n), where n= Current Month. Cost Per Acquisition. Balfour also points out people commonly conflate "CAC" with "CPA" -- but the two are different, and this mistake can be expensive.

Cost per Acquisition

Cost per Acquisition Lead Rank Churn Webinar Metrics

Sales Pro Central

The Ultimate Guide to Sales Metrics: What to Track, How to Track It, & Why

Webinars

Stay Connected