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This last point carries real costs. The report calculates CostPerAcquisition (CPA) at ± £29 , which places the impact of poor data quality in stark relief. In the UK, a typical medium-sized business generates ± £20m of annual revenue and average profit margins of 12% , according to UK Government statistics.
These factors can also cost money, as wasted costperacquisition and reduced customer lifetime value mean diluted return on investment (ROI). You can check your IP Reputation score on our website, or get a more detailed report within our Everest solution. Plus, the rules can quickly go out of date.
In Validity’s State of CRM Data Management report , 44% of businesses estimate poor quality data can mean losses of 5% to more than 20% in revenue. A vicious cycle develops, with lack of trust in the data reducing CRM adoption, which in turn drives down productivity. higher than benchmark). higher than benchmark).
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