Appbuddy

FEBRUARY 2, 2021

Validity and the Data & Marketing Association (DMA) recently published the ”Email Data Quality: Compliant, Correct, and Complete” report. It highlights how important most marketers consider data quality and its three core tenets of compliance, correctness, and completeness. This last point carries real costs.

Cost per Acquisition 40

Cost per Acquisition Data Everest Webinar Metrics 40

Appbuddy

MAY 18, 2021

Email is consumers’ preferred channel for receiving marketing communications , and the basis of any email marketing program is the quality of the mailing list. These factors can also cost money, as wasted cost per acquisition and reduced customer lifetime value mean diluted return on investment (ROI).

Cost per Acquisition 52

Cost per Acquisition Everest Harvest Consumer 52

Appbuddy

FEBRUARY 16, 2021

An obvious example is marketing, which has evolved into a primarily data-driven function, with many companies now hiring marketing technologists to combine IT and marketing skills to deliver high-performing programs. Most have defined budget for data quality ( 84% ), usually as part of their marketing budgets ( 51% ).

Data 52

Data Everest Cost per Acquisition SAP 52