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Email Data Quality: Compliant, Correct, Complete

Appbuddy

This last point carries real costs. The report calculates Cost Per Acquisition (CPA) at ± £29 , which places the impact of poor data quality in stark relief. The use of key performance indicators (KPIs) to measure data quality is also reasonably common ( 61% ). At Validity, this is a topic close to our hearts.

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All About Email Verification

Appbuddy

These factors can also cost money, as wasted cost per acquisition and reduced customer lifetime value mean diluted return on investment (ROI). You can check your IP Reputation score on our website, or get a more detailed report within our Everest solution.

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Data Quality: The CReaM of the Crop

Appbuddy

Their strong focus on data, ability to generate greater responsiveness from prospects and customers, and accuracy in calculating important financial outcomes like CPA and LTV means these businesses are well-positioned to maximise their ROI. higher than benchmark). higher than benchmark).

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