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But this siloed approach creates starts and stops at several key stages of the customer journey. The results can include unclear hand-offs of leads between marketing and sales, a lack of trust between teams, and missed opportunities to deliver remarkable customerservice.
If you believe that prospecting is just about picking a name from a list and locking in a meeting, well, there’s some not-so-great news for you. When it comes to driving business growth in the B2B sector, employing cold prospecting techniques for appointment setting is a critical strategy. Booked top-notch prospect.
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