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Start with a Dashboard Says IBM’s Ed Abrams

Score More Sales

Take the information you DO have now, and through tools like Coremetrics and Cognos (or other tools) you can begin to see critical trends and patterns. IBM surveyed 1200 technology professionals in SMB organizations in 2012 and created the IBM Tech Trends Report.

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No Respect. Social Media Marketing Not a Top Executive Priority?

The ROI Guy

Penn, Schoen & Berland , in a survey of executives who have final say or significant input on social business strategy, found that only 27% listed social business as a top strategic priority. Nearly half (47%) admitted a social plan was necessary but not a strategic priority and 19% said social business strategy was simply not necessary.