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A social CRM strategy should benefit marketing, customerservice, sales and e-commerce. Leverage similar KPIs, such as website conversion rates, product and service time to market, and sales lead close rates to determine social CRM’s ROI. Thanks, as always, for your comments. . link] Dan Waldschmidt.
Email Tracking & Salesforce Sync] Cirrus Insight, YesWare, ZynBit (see when prospects open your email, how many times on what device) | Lethal for the perfectly timed follow-up or customerservice issue. Here’s the business case for investing in Navigator subscriptions for your whole team.
Customer Relationship Management (CRM) Systems Agile CRM (Free for up to 10 users) Agile CRM is a powerful tool for any small business struggling to manage the time and resources necessary to build effective sales and marketing processes. It has goodies for email marketing, customerservice, lead generation, and reporting.
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