Inc Magazine Gets it Wrong on Consultative Selling
Understanding the Sales Force
APRIL 8, 2013
Understanding the Sales Force by Dave Kurlan Inc. Why Consultative Doesn''t Work is irresponsible writing. Forget for a minute that those of us in the sales development space (he calls us pundits) have been trying to help companies and their sales teams transition from a transactional to a consultative approach for years.
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