Sales Incentives, Awards, Lead Follow Up and Sales Effectiveness
Understanding the Sales Force
DECEMBER 19, 2012
Dave Kurlan wrote: They should receive the incentive only if the opportunity makes it as far as 2 nd base in the sales process. My Editorial: Salespeople must be trained to be more effective at lead follow up and consultative selling, both of which are quite different and much more challenging than selling was just 5 years ago.
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