Zoominfo

FEBRUARY 24, 2025

In the crowded arena of GTM demand generation, most organizations are laser-focused on optimizing whats already known: nurturing interest in established markets, identifying accounts actively searching for solutions, and meeting familiar challenges head-on. And get there before the competition does.) Lets see how. 25% ROI on ad spend.

Demand Generation Agencies 130

Demand Generation Agencies Lead Rank Ideal Customer Profile Scale 130

SBI Growth

JANUARY 5, 2017

How do I stay relevant in a changing market? Disruptive technologies take root, or markets are saturated. There is a common question among Chief Executive Officers. Many industries are experiencing significant shifts. The reasons are many. As CEO, your task.

Competition 233

Competition Marketing Industry Segment 233

Zoominfo

MAY 5, 2021

If you were a marketer 20 years ago, you would have given anything for this scenario. In 2022, digital marketers are segmenting audiences and focusing on quality over quantity. Segmenting audiences to target your ideal customer while also complying with privacy laws can be a tricky dance. But times have changed.

Segment 130

Segment Lead Rank Trends Marketing Qualified Lead 130

Zoominfo

JUNE 26, 2020

And for that launch’s success, it’s crucial to set goals, plan future steps, and obtain a competitive advantage. Traditionally, marketing plans lay out these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy?

Ideal Customer Profile 246

Ideal Customer Profile Buyer Persona Strategy Marketing 246

Pipeliner

FEBRUARY 6, 2025

As the cruise line industry continues to evolve, executives are facing increasing pressure to stay ahead of the competition. In this article, we’ll explore why CRM for the Cruise Industry is no longer a luxury, but a necessity for cruise lines looking to thrive in today’s fast-paced market.

CRM 103

CRM Loyalty Segment Retention 103

SMEI

JANUARY 23, 2023

ChatGPT is quickly becoming a must-have tool for marketers who want to maximize their audience engagement and effectiveness. With its ability to provide personalized AI conversations, marketers can easily create an engaging dialogue with customers, prospects and even leads in order to nurture relationships and drive conversions.

Marketing 43

Marketing Loyalty Segment Ideal Customer Profile 43

Hubspot Sales

SEPTEMBER 9, 2024

Leads are often categorized and managed through these different stages: Marketing Qualified Leads (MQLs). Leads who have engaged with your marketing efforts, and are deemed ready for sales review and converting it to an opportunity. Sales Qualified Leads (SQLs).

Lead Rank 118

Lead Rank Ideal Customer Profile Marketing Qualified Lead Sales Qualified Lead 118

Zoominfo

MAY 15, 2025

I didnt know who I was talking to, whether they were in-market, or even what their company did. Hope that marketing is targeting the right accounts. Its about what your CRM never even captured: hidden TAM segments, emerging markets, and fast-growing companies that now match your ICP. Hope that the CRM data is right.

System 130

System Scale Strategy Ideal Customer Profile 130

Zoominfo

DECEMBER 6, 2024

Lead-to-account matching and routing solutions connect new leads with existing account records in your go-to-market data systems, automatically directing them to the right salesperson saving time, reducing errors, and enhancing the overall effectiveness of your sales efforts. Automation of cross-channel marketing tasks.

Account 130

Account Sales Qualified Lead Lead Rank Account Based Marketing 130

Zoominfo

JANUARY 22, 2021

There’s a saying in marketing that goes, “if you’re targeting everyone, you’re targeting no one,” and for the most part, I agree with it. There are a million reasons why personalized content is widely promoted as a sales and marketing best practice, one of them being that it’s more effective than any kind of ‘spray and pray’ method.

Ideal Customer Profile 221

Ideal Customer Profile Marketing Buyer Persona B2B 221

Sales and Marketing Management

FEBRUARY 3, 2021

Not only did this lead to a massive increase in existing segments, but it also led to the establishment of new segments that had not ventured online before that. And like all good markets, this trend, too, demanded that businesses get matched to these segments and audiences. What Marketing Automation Achieves.

Marketing 177

Marketing Segment Lead Scoring Lead Rank 177

Sales Hacker

FEBRUARY 7, 2025

The Startup Stage: Finding Product-Market Fit The startup stage is the foundation of any SaaS companys journey. During this phase, the primary focus is on building a product that meets a specific market need and ensuring that early users validate its core functionality. Tiered pricing models emerge to address these differences.

Company 110

Company Scale Retention Margin 110

Sales and Marketing Management

MARCH 25, 2019

With increased competition, the rapidly expanding role of technology in the sales process, and factors such as digitalization impacting every step of the process, we expect things will be significantly different from the way they are today. The B2B market needs to become as customer-centric as the B2C market.

B2B 254

B2B Segment Ideal Customer Profile B2C 254

Zoominfo

NOVEMBER 29, 2018

In today’s marketing landscape, personalization has quickly become the gold standard—and for good reason! In this content-saturated marketplace, personalized marketing is the only way for companies to stand apart from the competition. Luckily, as technology advances, it’s easier for marketers to personalize their efforts. .

B2B 214

B2B Marketing Retail Consumer 214

SalesFuel

JANUARY 20, 2025

Every business wants to grow, but throwing money at marketing without knowing what works is a gamble. For media sales professionals and ad agency experts, the stakes are even higher: your clients count on you to help them beat the competition. Thats where digital marketing audit services come in.

Paid Content 65

Paid Content Cost Per Click Lead Rank Marketing 65

DiscoverOrg Sales

FEBRUARY 13, 2019

The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs. Sales uses a CRM … but the marketing automation system might not integrate. Location data (Marketing loves).

Ideal Customer Profile 202

Ideal Customer Profile Data Scale Marketing 202

Sales and Marketing Management

JULY 30, 2018

Dark web and dark social are fairly common, easy-to-understand terms, but what about dark marketing? To start, dark marketing is hyper-tailored to the individual. to favorite color and dream vacation – and using that information to drive internet marketing that is unique to the individual’s online experience. What does it mean?

Marketing 206

Marketing Segment Campaigns Channels 206

Sales and Marketing Management

JANUARY 4, 2018

Author: Jay Mitchell, Owner and Principal, Mereo LLC In order to learn how to align marketing and sales teams, we must understand how devastating a gap between these departments can be for an organization overall. Sales and marketing are both vital to a B2B organization. Sales and marketing both work to: Engage a buyer.

Marketing 201

Marketing SAP Face-to-face Territories 201

Zoominfo

APRIL 17, 2025

When its time for go-to-market strategy to become revenue reality, todays most innovative GTM teams know that intelligence makes all the difference. So how different would your team structure, campaign design, and competitive advantage be if you had rich, accurate Go-to-Market Intelligence on 5,000 of the worlds most important companies?

Ideal Customer Profile 130

Ideal Customer Profile Company Scale Enterprise 130

Zoominfo

JANUARY 16, 2025

In B2B marketing, context is king. Without the right context, marketers risk burning time, budget, and internal goodwill on campaigns that just dont drive results. Understanding Intent Data: From Noise to Opportunity Intent data is a familiar concept to marketers, but it has evolved significantly in the past several years.

Intent 130

Intent Intent Data Intent Signal Account Based Marketing 130

Zoominfo

MARCH 6, 2019

We touched on this phenomenon in a recent blog post about word-of-mouth marketing. Today, we’re taking a deeper look at one of the most effective word-of-mouth marketing strategies: referral marketing. Keep reading and learn everything you need to know about referral marketing! What is referral marketing?

Referrals 197

Referrals Ideal Customer Profile Marketing Incentive 197

SalesFuel

NOVEMBER 18, 2024

Your clients need to focus on marketing promotions to stay ahead of the competition in coming years. Marketing Promotions: Your Client’s Key to Boosting Sales Promotions Are Highly Influential According to a study by RELEX and Incisiv , 20% of retails sales ($1 trillion) were driven by promotions in 2023.

Promotion 59

Promotion Marketing Retail Margin 59

Zoominfo

APRIL 2, 2025

Marketing Automation : Executed independently of upstream data sources, which limits personalization and weakens campaign performance. However, its important to recognize that these elements form an interdependent ecosystem where actions in one area cascade throughout the entire go-to-market motion.

System 130

System Enterprise Enterprise Data 130

DiscoverOrg Sales

NOVEMBER 27, 2017

But if the person doesn’t seem interested, many sales and marketers turn their attention toward existing customers. You have to bring in more marketing qualified leads. Unlike B2C marketing, in the B2B world, not all the people who read your blog post or express interest in your product or service are a great fit.

Lead Rank 196

Lead Rank Marketing Qualified Lead Sales Qualified Lead Top of Funnel 196

Zoominfo

MARCH 9, 2021

Now, they’re the ones seeing a repeatable pattern when it comes to segments of customers. Creating more tools easily fosters the proliferation of even more niche tools and less market consolidation, despite endless predictions touting company takeovers. The lightbulb goes on, and they’re like, ‘we can build software to do this.’

Account Based Marketing 246

Account Based Marketing Hubspot Advertising Advertising 246

Zoominfo

AUGUST 11, 2020

Building out ideal client profiles is the same idea — creating something in the short term that will help you market and sell to your audience in the long term. Ideal client profiles are crucial for any account based marketing (ABM) strategy, and are important for understanding your customers better.

Ideal Customer Profile 246

Ideal Customer Profile Account Based Marketing Buyer Persona Top of Funnel 246

Zoominfo

SEPTEMBER 17, 2024

Business is more competitive than ever, and conventional prospecting is simply no longer enough. Lead mining is becoming increasingly commonplace among companies seeking to expand into new markets and territories, as well as those hoping to increase profitability. There are many lead mining tools and platforms available today.

Sales Qualified Lead 130

Sales Qualified Lead Software Software Lead Rank 130

Zoominfo

OCTOBER 20, 2020

The whole point of personalization in sales is standing out among the competition. The goal of a personalized sales strategy is to leave the customer with an incredibly positive experience that distinguishes you from your competition. Segment Your Market. The Value of Personalization in Sales. Win-win, right?

Top of Funnel 246

Top of Funnel Segment Intent Data Funnel 246

Zoominfo

OCTOBER 5, 2021

And for that launch’s success, it’s crucial to set goals, plan future steps, and obtain a competitive advantage. Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy?

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Buyer Persona 147

Lead411

OCTOBER 30, 2024

Maximizing ROI with B2B Data for a Go-To-Market Strategy Whether you’re launching a new product, entering a new market, or re-targeting your ideal customers, B2B data plays a critical role in informing every phase of GTM planning.

Ideal Customer Profile 52

Ideal Customer Profile ROI Account Based Marketing Maximizer 52

Sales Hacker

OCTOBER 3, 2023

Mark Cranney is an enterprise go-to-market operator and three-time unicorn creator. Mark specializes in developing winning playbooks, cultures, and strategies that put his competition on the back foot. Mark specializes in developing winning playbooks, cultures, and strategies that put his competition on the back foot.

Competition 124

Competition Revenue Hiring Segment 124

Zoominfo

AUGUST 2, 2022

Market intelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.

Ideal Customer Profile 130

Ideal Customer Profile Tools Marketing Hoovers 130

Pipeliner

APRIL 17, 2025

In a recent episode hosted by John Golden and guest Jordan Whelan, the founder of Gray Smoke Media , shared his extensive knowledge on the evolution of marketing strategies, particularly in the legal sector. Jordan Whelan’s Journey into Marketing Jordan Whelan’s career trajectory is a testament to the power of diverse experiences.

Lead Rank 59

Lead Rank Lead Scoring Video Marketing 59

Hubspot Sales

JUNE 14, 2022

An offering can't dominate a market as another "face in the crowd." That "edge" is most commonly known as a competitive advantage — and if you want your business to survive and thrive, you need to identify and lean into yours. And yet, shares within all of those markets are never evenly distributed. Let's dive in.

Competition 111

Competition Airlines How To Face-to-face 111

Lead411

DECEMBER 5, 2024

Understanding the SLED Market – B2G for Sales The SLED industry is vast and varied, comprising state governments, local municipalities, and educational institutions ranging from small rural schools to sprawling university systems. Growth Intent Insights – Lead411 goes beyond static contact data by providing intent signals.

B2G 52

B2G Marketing Government Intent Signal 52

Sales and Marketing Management

FEBRUARY 25, 2019

In fact, you can expect 30,000 new products to hit the market each year. With competition so immense, and the chances of failure so high (at a rate of 95 percent, to be exact), attention should be paid to delivering value to your target audience. What about the quality of your offerings compared to the competition? Is it price?

Lead Scoring 214

Lead Scoring Lead Rank Consumer Exact 214

Hubspot Sales

AUGUST 7, 2024

With a range of environments to choose from ahead of time, you’re able showcase the features and capabilities that matter the most to each segment of your audience in a concise, streamlined way. I’ve consistently found that basic customizations are an effective way to impress your audience and elevate your product above the competition.

Closing 104

Closing How To Call-back Software 104