Remove Competition Remove Demand Generation Remove Segment
article thumbnail

‘On Demand’ Demand Gen: How GTM AI Automates New Business Growth

Zoominfo

In the crowded arena of GTM demand generation, most organizations are laser-focused on optimizing whats already known: nurturing interest in established markets, identifying accounts actively searching for solutions, and meeting familiar challenges head-on. And get there before the competition does.) Lets see how.

article thumbnail

Generate 25%+ of Sales Pipeline Opportunities from Marketing

SBI Growth

Lead Generation is the surest way to drive tangible return on marketing investment. Building a robust B2B Lead Generation program requires the adoption of best practices in two areas; Demand Generation and Lead Management. The decks show a healthy growth curve of leads being generated for Sales. Today’s Status Quo.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Fix Your Marketing Structure Problems

SBI Growth

The closure rates were near 50% from her 3 partner segments. Demand Generation. She then considered her options: Tiered or segmented alignment. The last hurdle to complete was the competitive analysis. She determined the opportunity existed to leap frog the competition with the structural changes.

article thumbnail

Introducing the ZoomInfo 5000: A Curated Dataset of the World’s Most Influential Companies

Zoominfo

So how different would your team structure, campaign design, and competitive advantage be if you had rich, accurate Go-to-Market Intelligence on 5,000 of the worlds most important companies? Use the ZI 5000 to test segmentation models, prioritize outreach, or identify new account insights.

article thumbnail

From Intent to Action: Winning More Dream Customers in 2025

Zoominfo

We recently caught up with Josh Baez , senior demand generation manager at Netline , and Adam Depelteau , senior product marketing manager at ZoomInfo, for a breakdown of the latest trends and tactics for effectively leveraging intent data. The challenge? Success in intent-driven marketing isnt about collecting data.

Intent 130
article thumbnail

How You Accelerate Getting Promoted

SBI Growth

You need a segmentation plan and buyer access plan. Marketing needs to be running demand generation campaigns in advance so sales has leads. Sales leaders are naturally competitive and want to move up. Root Cause — your company does not have a Sales Enablement Program. How will the channel be enabled? Action For You.

Promotion 310
article thumbnail

Persona Ecosystem – High Impact Exercise to Dial-in your 2013 Marketing Plan

SBI Growth

Marketing leaders can gain a competitive advantage by executing a high value exercise Develop a Persona Ecosystem. This exercise is a standard component of the SBI Lead Generation playbook for our clients and I want to share it with you. Begin by establishing a market segment for your focus. Step 1: Identify the Market.

Exercises 310