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We start with a basic comparison chart of the three platforms. Troops also offers many incentives for sales reps, including the ability to easily update accounts, send messages, and manage data. They also have different focuses and methodology for providing insights and tools to sales managers and front-line sales reps.
Some of their most useful features are campaigns for demandgeneration and sales acceleration. Value Story empowers sellers with interactive ROI calculators, product comparisons, and benchmark assessments that turn a boring spreadsheet into a collaborative conversation about value.
Campaign Marketers – their role is to strategize, execute and optimize demandgeneration campaigns to achieve sales goals. With outbound lead generation, you have direct control over the number of leads you want to generate. Outbound lead generation in comparison is a lot more cost-effective than inbound.
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