Remove Collateral Remove Prospecting Remove Sales Cycle
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Remembering the past

Sales 2.0

George Santayana , American philosopher (1863-1952) Im working on a new sales project, and I need some quick wins. One instinct in this situation is to jump in and start prospecting without wasting any time. Sales history Ive been looking at some of the small healthcare accounts that my client serves. I will let you know.

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What is Sales Enablement? Steps to Building an Enablement Strategy

Zoominfo

To be successful, sales professionals need to be experts in many different areas at once: their product’s strengths and weaknesses, their prospects’ pain points and needs, and the broader economic and competitive landscapes. To give sellers a fighting chance, sales leaders need to build an effective, flexible sales enablement program.

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Why A Rising Win Rate Can Be a Bad Sign

SBI Growth

Companies that live in the second half of the sales cycle will increasingly find themselves in a competitive battleground. As the VP of Sales, it is your responsibility to ensure your organization has the collateral your customers demand. Building and reviewing sales collateral in conjunction with marketing.

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A Failure to Launch?

Sales and Marketing Management

For a successful campaign or product launch, you’ll want the right content and up-to-date information at the fingertips of your sales reps. More often than not, businesses provide their sellers with information overload, throwing tons of new content at the sales team and hoping that all of the news is top of mind. A failure to launch.

Campaigns 326
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How to Create Sales Collaterals That Convert

Highspot

This underscores the influence of sales collateral, ranging from traditional brochures to dynamic digital content like blogs and videos, in steering potential customers through their buying journey. This guide shares the importance of sales collateral, who is responsible, and how to use it to seal the deal.

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The Top Sales Tool for 2014

SBI Growth

The organizations that have adopted early have seen 3 main benefits: They’re engaging with customers and prospects earlier in their buying process. Marketing is creating relevant content that the sales team can leverage throughout sales campaigns. The sales team quickly altered course. They put down their product pitches.

Tools 300
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How to Know if Your Team is Ready for Virtual Selling

Allego

For everyone used to sitting down with a prospect, it’s new territory. You communicate, collaborate, and connect with prospects via desktop, laptop, tablet, or mobile phone. To master virtual selling, you need to differentiate yourself, nurture prospects, handle objections, and fight screen fatigue—all at the same time.