The Pipeline

APRIL 15, 2011

With visibility into just which content your qualified leads are accessing, marketers can provide salespeople with additional content and collateral that matches buyer activity to help keep the momentum toward purchase moving along. Demand Generation. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling.

Manticore 217

Manticore Pipeline Marketing Lead Rank 217

Zoominfo

DECEMBER 2, 2019

How To Build A Sales Pipeline Identify Target Buyers Build a List of Prospects Develop Relevant Messaging Test Demand Generation Tactics If you are thinking, “ Account-Based Marketing – yeah, sounds great. Test a variety of demand generation tactics. Now it’s time to put down the pen to paper and grow the pipeline.

Small Business 100

Small Business Small Business Pipeline Demand Generation Agencies 100

Hubspot Sales

JULY 2, 2020

If you're interested in demand generation, you have more flexibility to make your videos longer and more in-depth. Give links to landing pages, provide ways for them to get a hold of your marketing collateral, or take any other strides you might need to ensure that your content wasn't created in vain.

LinkedIn 134

LinkedIn Video Cost Per Click Campaigns 134

Zoominfo

NOVEMBER 20, 2023

Demand Generation Generative AI can help demand generation teams save time and money by analyzing datasets to surface potential leads to add to targeted campaigns, like nurture flows.

Data 130

Data Lead Rank Scale Marketing 130

Partners in Excellence

OCTOBER 27, 2014

Demand Generation/Lead Gen/Content Marketing/Nurturing. Likewise, content was important in 1980, we called it collateral. While there’s some variance, I tend to see the following: Sales Training. Sales Process/Methodology. Systems/Processes/Tools. Recruiting/Onboarding. Marketing/Sales Integration. Sales Automation/Tools.

Fashion 112

Fashion Face-to-face Social Media Analytics 112

Seismic - Sales Effectiveness

MAY 24, 2019

When organizations think of sales and marketing alignment, they often focus on demand generation. Marketing must agree to move beyond demand generation content and build content designed to be used in the sales process. Like demand generation, content won’t be successful without alignment. Sound familiar?

Marketing 90

Marketing Demand Generation Agencies Lead Rank Lead Scoring 90

Showpad

MAY 3, 2019

If there is a marketing function, it’s likely focused on a website and collateral. Some demand generation programs are jointed owned and managed. Stage 1: Start-Up Selling. Your organization is just starting out, and your salespeople often do their own marketing. During this stage of transformation, very few metrics are tracked.

Marketing 83

Marketing Scale Collateral Buyer 83

Sales Hacker

MARCH 10, 2020

And we started using it internally and thought, what if we can use this tool to help our clients as well with their activities expand beyond PR to do more marketing and demand generation and lead nurturing for them? Is there a new collateral needed? It’s not just pretty things.” Marketing lessons learned [21:15].

Hiring 85

Hiring Demand Generation Agencies Marketing Trade Show 85

Showpad

JANUARY 3, 2019

Gartner’s annual conference presents solutions for the challenges most sales organizations are facing, from demand generation, to sales productivity, to communication gaps between sales and marketing teams. Gartner Sales & Marketing Conference. Location and date TBD. Sales Enablement Soiree. San Francisco, CA | November 21.

Conference 67

Conference Sales Enablement Inbound Outbound 67

OnePageCRM

MARCH 2, 2017

Have they downloaded any marketing collateral ebooks, whitepapers etc? Demand generation – Top of funnel, content marketing, social publishing. Take time to evaluate the quality and accessibility of all collateral already published within the organisation. How is the lead interacting with your website?

Top of Funnel 48

Top of Funnel Lead Rank Marketing Qualified Lead Lead Scoring 48

Openview

OCTOBER 13, 2017

As part of our Go-to-Market Forum, Casey Cheshire of Cheshire Impact moderated a panel with Natasha Sekket , VP of Demand Generation at ClickSoftware; Frank Ernst , Vice President of Sales Development and Inside Sales at Zuora; and Brian Schwartz , Head of Sales at UserTesting.

Marketing 74

Marketing Top of Funnel Outbound Inbound 74

Emissary

NOVEMBER 4, 2021

Most vertical marketing strategies start with content for demand generation and SEO activities. The output is fully new web pages, new collateral, and vertical case studies. Equip your outbound team with vertical oriented lists, email copy and collateral to multiply impact by combining inbound and outbound activity.

Marketing 52

Marketing Strategy Collateral Case Study 52

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Lead Rank 40

Lead Rank Lead Scoring Eloqua Ideal Customer Profile 40

Highspot

FEBRUARY 29, 2024

Content Marketing and Communications Specialist Responsibilities: Creates compelling content for marketing materials, sales collateral, and communication channels. Demand Generation Specialist Responsibilities: Focuses on lead generation and creating demand for the product.

Marketing Qualified Lead 52

Marketing Qualified Lead Lead Rank Sales Qualified Lead Marketing 52

InsightSquared

APRIL 14, 2021

Understanding in-period bookings drives tight alignment between sales and marketing, with clear goals for the demand generation team who must ensure leads are delivered early in the forecast period to provide enough time for the sales team to convert them into new business. How does our demo convert to wins? Activity by Day.

Ideal Customer Profile 62

Ideal Customer Profile Lead Rank Lead Scoring Top of Funnel 62

Mereo

JUNE 30, 2022

Marketing builds out digital platforms and other advertising collateral. In turn, these efforts improved demand generation results and win rates for a stream of sustainable revenue performance — and ultimately a rewarding acquisition. CREATE YOUR CORE MESSAGE PLAYBOOK.

Buyer 36

Buyer Face-to-face Buyer Persona Collateral 36

Sales Hacker

JANUARY 6, 2021

With these accounts, you’ll rely more on marketing to use broad demand-generation plays and automated personalization tactics like ABM advertising, content syndication, and web personalization. One-to-many accounts still deserve your time and energy, but in a way that allows you to work smarter rather than harder.

Account Based Marketing 73

Account Based Marketing Ideal Customer Profile Demand Generation Targets Top of Funnel 73

Vengreso

MAY 5, 2022

Whether it’s physical media, such as brochures and newspaper ads, or online campaigns and social media activity, generating warm leads gives your sales reps a head start in getting in front of potential clients. I know that sounds really silly or maybe pretty basic but for us, it’s hyper-specialization.

Sales Enablement 54

Sales Enablement Lead Rank Sales Operations Demand Generation Agencies 54

Sales Hacker Training

NOVEMBER 21, 2022

Some of their most useful features are campaigns for demand generation and sales acceleration. Stop searching the abyss of your Google Drive for deal collateral or saying “I’ll get back to you on that,” and let Dooly help you close more deals—all while knowing your CRM and your team are kept up-to-date on the fly.

Sales Tools 52

Sales Tools Tools Ideal Customer Profile Lead Rank 52

Vengreso

MARCH 2, 2021

For example, at Vengreso we expect the Marketing team to produce 40% of all sales leads through general marketing efforts (inbound, SEO, paid, demand generation, PPC, etc.). Make sure that your team has access to high-quality sales collateral and social sharing tools. Sales prospecting has a very targeted approach.

Pipeline 145

Pipeline Prospecting Ideal Customer Profile Sales Qualified Lead 145

Tony Hughes

MARCH 13, 2018

Build one-pagers, white papers, brand collateral and an array of enticing sales material. Understand each others' pain and come to the center with insight generation which leads to demand generation rather than reactive servicing of demand. Challenger Sales marketing and sales alignment.

Social Selling 63

Social Selling Ideal Customer Profile Lead Rank Top of Funnel 63

The ROI Guy

NOVEMBER 29, 2010

Is it an issue of acceptance, where the methodology, presentations, collateral and tools are not being accepted by customers as valuable? Is the sales force using the presentations, white papers and tools at all (research by AMA indicates that 90% of marketing materials are not used by sales)?

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45