What it Really Means When CRM Isn't a Sales Force Priority
Understanding the Sales Force
FEBRUARY 15, 2012
Understanding the Sales Force by Dave Kurlan It's rare when a company isn't using something for CRM, even if it's an old version of ACT. In most companies, it's not whether they are using CRM, it's which CRM they have chosen to use and whether the CRM has actually been adopted. But today's article isn't about adoption.
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