Zoominfo

DECEMBER 28, 2020

By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. Your marketing and sales teams need both. Let’s break that down. How to spot buying signals.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Sales and Marketing Management

APRIL 27, 2022

Aligning your marketing and sales teams is crucial, as companies with aligned teams are 67% more efficient at closing deals and achieve up to 38% higher win rates in sales. The post How to Align Your Email Messaging With Sales Conversations appeared first on Sales & Marketing Management.

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Sales and Marketing Management

SEPTEMBER 16, 2020

It can make it hard to predict what B2B marketing and sales will look like when we enter the post-COVID-19 era. . With that in mind, here are four things you can expect to occur in B2B markets as things reopen. Marketing spends will be lower. This is an excellent time to double down on your automated content marketing.

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Trends Marketing Lead Rank Conference 333

Sales and Marketing Management

MARCH 2, 2022

As the opportunities for closing sales through multiple channels continue to broaden, ensuring that your team is up to speed with the latest smart sales tools is critical to success. The post 5 Digital Skills to Blow Past Sales Targets appeared first on Sales & Marketing Management.

Channels 374

Channels Sales Tools Tools Closing 374

Sales and Marketing Management

SEPTEMBER 20, 2023

Commanding respect from clients is crucial to building sustainable relationships and closing deals. The post How to Teach Respect in a Sales Engagement by Creating Boundaries appeared first on Sales & Marketing Management. One avenue to gaining respect is by creating boundaries for both parties.

How To 380

How To Closing Sales Marketing 380

Zoominfo

JANUARY 6, 2021

It’s important to reconsider your tech stack when markets shift, and now CRMs are top priority for customer engagement. Read on to discover the latest CRM trends for sales and marketers to use in 2021—and beyond. Share the same goals and tools between sales and marketing teams. Future Trends in CRM.

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Trends CRM Top of Funnel Marketing 246

Understanding the Sales Force

FEBRUARY 22, 2023

I began debunking sales articles when the first ones predicting the death of selling appeared circa 2008. Back then, new digital marketing companies were telling everyone that salespeople would be replaced by inbound marketing. Fifteen years later, their products have a place at the very top of the sales funnel.

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Top of Funnel Positioning Scale Inbound 409

Sales 2.0

OCTOBER 25, 2021

If you know someone that runs a business with a sales team, or they lead the charge themselves, have them take a look at the areas below for ways they can increase their sales. Improving even one of these areas could take their sales to the next level. Sales process efficiency. Sales time sucks. Sales management.

Territories 396

Territories Compensation Scale Decision Maker 396

Zoominfo

JULY 13, 2021

In just the last 12 months, we launched ZoomInfo Engage to automate sales outreach. We launched Workflows to activate market insights, buyer intent, and website activity. It’s impossible to listen to every sales call, every support call, and every recruiting conversation. We’ve had some big moments at ZoomInfo over the years.

Conversion 70

Conversion Top of Funnel Marketing Lead Rank 70

Sales and Marketing Management

MARCH 28, 2022

Lack of quality opportunities clogs your pipeline, causes inaccurate forecasts and causes sales professionals to miss their goals. There are three areas you can focus on to improve the quality of your opportunities and their odds of a successful close.

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Opportunity Forecasting Pipeline Sales 315

Sales and Marketing Management

OCTOBER 31, 2024

Interpersonal skills can be learned and refined over time to help salespeople close more deals and build lasting partnerships based on trust and mutual value. The post Succeeding with People: A Game-Changer in B2B Sales appeared first on Sales & Marketing Management.

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B2B Closing Sales Marketing 285

Zoominfo

JANUARY 19, 2021

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. Digital marketers invest in creating landing pages because of their higher conversion rates. And that content is a gateway to a possible sale. What is the Landing Page’s Importance in Digital Marketing?

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Prospecting Marketing Top of Funnel Segment 246

Hubspot Sales

SEPTEMBER 6, 2024

With so many different initiatives competing for your prospects’ limited attention, it’s essential to close deals quickly and efficiently while the problem they want to solve is fresh in their minds. No matter how compelling your product or service, each closed deal could be preceded by a dozen or more that never result in new business.

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Closing Ideal Customer Profile Top of Funnel Lead Rank 115

Sales and Marketing Management

DECEMBER 11, 2023

Sales teams have long viewed the legal department as an impediment to quickly closing deals, but the legal team is actually a valuable asset in accelerating deal velocity. The post Contract Playbooks: The Key to Accelerating Sales Velocity appeared first on Sales & Marketing Management.

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Closing Sales Marketing 294

The Pipeline

MAY 25, 2020

Sales Scrum Podcast Episode #11 – Guest Steve Gielda. Having conducted post-mortems on enterprise-level deals for leading companies, Steve shares what he has learned over the years, and more importantly, some actionable insights that will boost you in all markets. Most salespeople do not know why they win or lose deals.

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Social Selling LinkedIn Energy Enterprise 391

Steven Rosen

JULY 8, 2024

In this article, Jenn Steele discusses the vital role of customer feedback in refining marketing and sales strategies. She stresses listening to customer insights to tailor messaging and optimize sales tactics effectively. Key Takeaways: Collaboration between sales and marketing is essential for business success.

Revenue 156

Revenue Marketing Pivotal Promotion 156

Anthony Cole Training

APRIL 19, 2024

From prospecting to closing, today’s mobile, social, big data, and cloud technologies are revamping the sales process in ways that would have been inconceivable a few decades ago.

Sales Technology 267

Sales Technology Competition Industry Sales 267

Sales 2.0

MARCH 12, 2020

In the sales realm I believe we may be about to see a big shift. It’s time for business owners and sales leaders to take action to make sure you can sell effectively if we enter a downtown. It’s time for business owners and sales leaders to take action to make sure you can sell effectively if we enter a downtown. Hopefully not.

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Top of Funnel Pipeline Follow-up Proposal 378

Sales and Marketing Management

JUNE 17, 2024

Security and revenue intelligence are closely intertwined, and an effective security strategy is fundamental to the success of revenue generation. The post Safeguarding Sales: Navigating the Security Landscape of Sales Automation appeared first on Sales & Marketing Management.

Sales Automation 227

Sales Automation Revenue Sales Closing 227

Zoominfo

OCTOBER 31, 2024

It’s also raising big questions about the future of the sales profession — including lingering worries that many sales jobs could soon be replaced by machines. According to several top sales experts, it’s not quite that simple. This is what takes your sales process to the next level,” Frattini says.

Scale 235

Scale Sales Qualified Lead Intent Data CRM 235

The Pipeline

JUNE 17, 2021

I am proposing that you make it safe to miss a sales target. I have some research that makes this a great debate to have in your sales team right now. Setting sales goals where even a 70% level of achievement would be great. How would you know if your sales teams are Psychologically safe or not? Hear me out.

Top of Funnel 352

Top of Funnel Quota Proposal Lead Rank 352

Steven Rosen

JULY 8, 2024

In this episode of the Sales Leadership Awakening podcast, Jenn Steele , CEO and Co-Founder of SoundGTM, discusses the challenging dynamic between marketing and sales teams. She highlights the common blame game between marketing and sales and the importance of effective communication and collaboration between the two functions.

Marketing 156

Marketing Lead Rank Maximizer Sales Leadership 156

Sales and Marketing Management

SEPTEMBER 6, 2022

If your team's sales presentations follow the same tired formula that everyone else uses, you won't stand out, you won't be remembered, and you probably won't close enough deals. The post Stop Losing Deals Due to Poor Presentations appeared first on Sales & Marketing Management.

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Closing Marketing Sales 348

Hubspot Sales

JULY 30, 2024

Then, the game changed when I leveled up my sales email writing game with curiosity-provoking subject lines, strong body text, and compelling closing statements. Read on to hear my tactics for ending a sales email.e Read on to hear my tactics for ending a sales email.e In fact, they were almost as poor as weak openings ).

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Closing Quota How To Hubspot 122

Zoominfo

OCTOBER 24, 2024

Reaching the right prospects at the right moment is often the difference between closing a deal and coming in second. And in the age of AI-assisted sales, what was once a long process of research, targeting, and crafting outreach has now become remarkably fast. What is AI Sales Assistant Software?

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Software Software Tools Hubspot 211

Sales and Marketing Management

AUGUST 31, 2022

For businesses where frontline employees are closely linked with customer experience, the impact of employees’ mood and attitude on customer satisfaction is glaringly clear. The post Keeping Customers Happy Starts with Employee Experience appeared first on Sales & Marketing Management.

Customer 331

Customer Closing Marketing Sales 331

Hubspot Sales

AUGUST 7, 2024

After some initial discovery, the capable sales rep dove into the platform to give me a look at one of the functionalities I was most interested in. Table of Contents What Is a Sales Demo Environment? You can think of a sales demo environment in the same way. But during the live demo, disaster struck.

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Closing How To Call-back Software 104

Sales and Marketing Management

NOVEMBER 9, 2020

Author: Thiago Sa Friere With the shift to a remote workplace, sales reps and account executives are engaging with the C-suite. Here’s how the sales team should handle calls now that the C-suite is actively involved. Get the Executive Talking. Our research has found CXOs talk 8.5% Dive Into the Demo, Not the Deck. Mind the CFO.

Buyer 334

Buyer Strategy Buyer Persona ROI 334

Sales and Marketing Management

JANUARY 31, 2021

Hiring and onboarding are an expensive undertaking, so companies are incentivized to train new sales reps quickly and ramp faster. But, many organizations tend to rely on these programs and miss the golden opportunity to continue upskilling sales reps throughout their time at the company. That’s where sales coaching comes in.

Sales Coaching 317

Sales Coaching Coaching Top of Funnel Hiring 317

No More Cold Calling

JUNE 25, 2020

Are you looking for your B2B sales leads in all the wrong places? Is your sales team searching too many faces, looking for traces of prospects, instead of narrowing the search to recruit only your ideal clients? There’s a better way, but it takes guts and conviction from every sales leader. They’ll drive new revenue the fastest.

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Lead Generation B2B Lead Scoring Lead Rank 409