Zoominfo

AUGUST 26, 2018

A little bit of humor can go a long way– even in the marketing world. Today’s marketing professionals must juggle a number of high-priority tasks throughout the day, and often, they find themselves under a significant amount of stress. In these cases, a few lighthearted jokes can ease the tension of the day-to-day marketing job.

Marketing 272

Marketing Top of Funnel Hiring Social Media 272

Nutshell

MAY 19, 2020

Churn rate, the loss of customers over a specified period of time, is one of the most important metrics a company can track. Churn rate has a profound impact on a company’s revenue. Churn tends to avoid the spotlight in these discussions, but the spotlight is often exactly where it belongs. The standard churn rate formula.

Churn 133

Churn Customer Lead Rank Retention 133

Gong.io

FEBRUARY 22, 2022

Driving more sales from customers. Some things in sales never change!). Nick joined a small army of Gongsters for a conversation on strategies to reduce churn. . Uncertainty about customer churn was top of mind for everyone. In a downturn, new sales tend to slow down at most companies. True in a down any economy.

Churn 115

Churn Webinar Metrics Strategy Customer 115

Sales Hacker Training

OCTOBER 11, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Churn is influenced by metrics like product usage, QBR frequency, and expansion opportunities.

Sales Leadership 119

Sales Leadership Lead Rank Scale Marketing Qualified Lead 119

Zoominfo

JULY 13, 2021

In just the last 12 months, we launched ZoomInfo Engage to automate sales outreach. We launched Workflows to activate market insights, buyer intent, and website activity. It’s impossible to listen to every sales call, every support call, and every recruiting conversation. We’ve had some big moments at ZoomInfo over the years.

Conversion 70

Conversion Top of Funnel Marketing Lead Rank 70

Sales and Marketing Management

APRIL 18, 2023

Here are some of the factors I’ve observed prompting the most agency churn, together with some especially effective steps that owners take to plug up those leaks. The post Combatting the Top Causes of Agency Customer Churn appeared first on Sales & Marketing Management.

Churn 120

Churn Customer Marketing Sales 120

Hubspot Sales

APRIL 11, 2023

Your sales team plays an essential role in driving revenue and reaching goals that stretch across the organization. So should you be worried about churn in your sales department? Sales teams have higher-than-average turnover rates than other business units. Why do sales teams experience high turnover?

Churn 124

Churn Hiring Survey Compensation 124

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Hubspot Sales

NOVEMBER 22, 2024

Before starting my career in marketing, I worked in business development. But, oof, I don‘t need to tell you how challenging life in sales can be. Whether you win or lose, it doesn't stop the sales targets from rolling in each month. I had some of the best times and work experiences during those years. Long and skinny?

Lead Generation 72

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 72

Vengreso

JULY 12, 2022

The past three years have seen radical shifts in the B2B sales landscape. From sales organizations having to go from in-person selling to virtual selling, to shifting how prospecting is done by leveraging online tools – there has been a lot to navigate. How Has Customer Churn Changed Since The Pandemic?

Churn 124

Churn SugarCRM Customer Epicor 124

Sales Hacker

OCTOBER 22, 2024

18:56) Using product data for marketing purposes. (21:17) 44:43) One thing revenue leaders believe to be true that Kyle thinks is bull$ (47:59) One thing that is working for Kyle in go-to-market right now. (18:56) 18:56) Using product data for marketing purposes. (21:17)

Churn 114

Churn Software Software Engineering 114

SBI Growth

JUNE 26, 2013

The average tenure of a B2B Sales VP is about 18 months. That means roughly one-half of B2B sales VP’s last less than 18 months. Today''s post provides ways sales operations can deliver value quickly to a new sales VP. Here''s part of the dialog from a recent call with a sales operations leader. Who will they hire?

Hiring 319

Hiring Lead Rank Compensation Guidelines 319

Sales and Marketing Management

JUNE 24, 2019

Author: By Brad Soper, Lisa Jaeger and Alexander Stahmer While there are no shortcuts to creating and implementing an effective, long-term sales strategy, there are five actions sales teams can take to get that strategy on track – and keep it there – by generating more sales from existing customers. . Use heat maps.

Customer 238

Customer Churn Segment Media 238

Zoominfo

SEPTEMBER 25, 2020

These days, emotional engagement with customers is a key differentiator for go-to-market teams. It’s also cheaper to keep an existing customer than it is to acquire a new one (think marketing campaign costs and new user training, for example). Online Searches May Indicate Early Go-to-Market Motions. Are they sticking around?

Loyalty 190

Loyalty Scale Customer Marketing 190

Zoominfo

MARCH 6, 2019

We touched on this phenomenon in a recent blog post about word-of-mouth marketing. Today, we’re taking a deeper look at one of the most effective word-of-mouth marketing strategies: referral marketing. Keep reading and learn everything you need to know about referral marketing! What is referral marketing?

Referrals 197

Referrals Ideal Customer Profile Marketing Incentives 197

Zoominfo

JUNE 25, 2021

Unclear sales goals are costly. These are metrics that prioritize and improve sales performance and yield valuable specifics like percent of team meeting quota, average on-target earnings, and sales cycle length. KPIs should match the specific needs of your sales team. The Sales KPIs You Need to Know.

Sales Qualified Lead 227

Sales Qualified Lead Top of Funnel B2B Lead Rank 227

Sales Hacker

NOVEMBER 26, 2024

5:39) The importance of customer experience from the first marketing touch. (8:38) 47:58) One thing that is working for Kim in go-to-market right now. 5:39) The importance of customer experience from the first marketing touch. (8:38) 47:58) One thing that is working for Kim in go-to-market right now.

Customer 108

Customer Compensation Churn LinkedIn 108

SBI Growth

SEPTEMBER 27, 2013

Entering 2014, Sales and HR leaders face new trends causing turnover with top talent. The idiots at that company just churn and burn people!". This post offers solutions to Sales and HR leaders who ask this question: “How do we respond to demographic trends and retain top sales talent?” The challenge for sales is unique.

Sales Talent 300

Sales Talent Conversion Survey Salary 300

Zoominfo

JANUARY 16, 2019

In decades past, the world of marketing was dominated by print advertisements in newspapers and magazines. These antiquated marketing tactics had one thing in common: They put the product front and center, with clever presentations intended to entice prospects to become paying customers. Evoke emotions through storytelling.

Marketing 202

Marketing Advertising Advertising Face-to-face 202

Sales and Marketing Management

FEBRUARY 3, 2021

And like all good markets, this trend, too, demanded that businesses get matched to these segments and audiences. How can a small or mid-sized business find the right data and churn out relevant campaigns across all deliverables and platforms like email and landing pages? What Marketing Automation Achieves. A process.

Marketing 177

Marketing Segment Lead Rank Lead Scoring 177

No More Cold Calling

JUNE 25, 2020

Are you looking for your B2B sales leads in all the wrong places? Is your sales team searching too many faces, looking for traces of prospects, instead of narrowing the search to recruit only your ideal clients? There’s a better way, but it takes guts and conviction from every sales leader. They’ll drive new revenue the fastest.

Lead Generation 409

Lead Generation B2B Lead Scoring Lead Rank 409

DiscoverOrg Sales

OCTOBER 3, 2018

What does it TAKE to sell to the Chief Marketing Officer? Jill began this task by talking to Heidi Bullock , Chief Marketing Officer at Engagio , formerly GVP of Global Marketing for Marketo. Engagio is a B2B SaaS software company focused on helping marketers and salespeople drive the best business value for their company.

Marketing 193

Marketing Intent Data Face-to-face Webinar Metrics 193

Zoominfo

NOVEMBER 15, 2024

Revenue Operations (RevOps) is a relatively new specialty within B2B go-to-market operations, but it’s quickly becoming mission-critical as companies seek to streamline processes and align their sales, marketing and customer success teams. From pre-sales to post-sales to your back-office organization.”

Hiring 130

Hiring Scale Webinar Metrics Lead Rank 130

SBI Growth

DECEMBER 21, 2013

The warnings are clear; lack of new logo acquisition and increased churn. The return on the marketing investment (ROMI) is not there. You begin rehashing the feedback from sales, customers and prospect surveys. Blanket marketing is annoying customers. Have you audited your marketing content yet?

Top of Funnel 312

Top of Funnel Prospecting Buyer Persona Remedy 312

Sales Hacker

JULY 18, 2022

Which is why it’s key to strengthen customer retention processes by automating them, keeping customers engaged, and detecting any signs of churn before they happen. One surefire road to customer churn is the customer not knowing how to use the product. EXAMPLE: A customer moves into the ‘Won’ stage of our sales pipeline.

Churn 103

Churn Segment Retention Education 103

Sales and Marketing Management

MAY 15, 2020

The sales teams positioned to succeed during this time will be those who help rather than haggle customers – understanding, too, that “success” will look somewhat different these days. Here are best practices for securing sales while remaining sensitive to customer circumstances amidst crisis. Learn To Turn Churn.

Loyalty 296

Loyalty Cancellation Churn Face-to-face 296

Partners in Excellence

OCTOBER 22, 2024

Whether it’s a new business/start-up, a new idea or approach to something, a new sales or marketing program, leveraging a new tool or technology, a new selling process, training on a new product/methodology…… And the list goes on. Or as we look at the churn in our organizations.

Churn 118

Churn Up-Sell Tools Account 118

SBI Growth

AUGUST 30, 2013

I have never spoken to a sales leader who didn’t ask for more qualified leads. Yet most organizations struggle to generate truly sales-ready leads. Determining the size ($) of the market potential – Total Available Market for your products & services. It fuels the marketing machine. Content is king.

Lead Gen 306

Lead Gen Lead Rank Lead Scoring Sales Qualified Lead 306

Sales Hacker

APRIL 22, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Harmony Anderson is an entrepreneurial marketing leader with deep expertise in building global GTM strategies at growth startups. She is currently the VP of Growth and Marketing at Superhuman, the most productive email app ever made for teams.

Paid Content 95

Paid Content Top of Funnel Webinar Metrics Marketing 95

SalesFuel

JANUARY 20, 2025

Every business wants to grow, but throwing money at marketing without knowing what works is a gamble. For media sales professionals and ad agency experts, the stakes are even higher: your clients count on you to help them beat the competition. Thats where digital marketing audit services come in.

Paid Content 64

Paid Content Cost Per Click Lead Rank Marketing 64

Lead411

APRIL 29, 2025

The Hidden Power of Intent Data in B2B Sales: How to Identify and Engage Buyers Ready to Act In the B2B sales cycle, timing is everything. Sales reps no longer rely solely on cold outreach or basic demographic data. Why Intent Data Matters in B2B Sales Intent data takes the guesswork out of sales prospecting.

Intent Data 52

Intent Data Intent ACT B2B 52

Hubspot Sales

AUGUST 8, 2019

While metrics are important in every aspect of any business, they’re especially critical in sales. Sales leaders can’t use their intuition to guide their decisions — not only are they dealing with a huge amount of information, but the risk of failure is high. Let's take a look at what sales metrics are. Market penetration.

Cost per Acquisition 145

Cost per Acquisition Lead Rank Churn Webinar Metrics 145

Zoominfo

SEPTEMBER 25, 2020

These days, emotional engagement with customers is a key differentiator for go-to-market teams. It’s also cheaper to keep an existing customer than it is to acquire a new one (think marketing campaign costs and new user training, for example). Are they sticking around? If they aren’t, halt all growth efforts and go figure out why.

Loyalty 130

Loyalty Scale Customer Marketing 130

Nutshell

NOVEMBER 20, 2024

Your role as a sales manager or director comes with multiple responsibilities, from developing and overseeing sales strategies to coaching and managing sales reps. Generating insightful sales reports is a critical component of your role and can involve some heavy lifting. That’s where sales report templates come in handy.

Report 62

Report Examples How To Sales Forecasts 62

Zoominfo

SEPTEMBER 15, 2020

Tracking target accounts with these buying signals can streamline the selling process for your sales teams with data-driven efficiency. First party intent data is collected from internal marketing teams via your company website, automation platform, or other in-house applications. Craft Sales Messaging and Content.

Intent Data 182

Intent Data Buyer Intent Intent Data 182

Partners in Excellence

NOVEMBER 18, 2024

” Then the sellers start saying, “Marketing you have to create more inbound! And leaders are churning through, as well. They have their playbooks, something that produces sales, probably not much different from others. It’s so much work, it’s really tough!

Customer 126

Customer Outbound Revelation Discount 126