Churn, Intent Signal and Selling Skills

ZoomInfo Acquires Chorus.ai to Deliver Conversation Intelligence through its Modern Go-To-Market Platform

Zoominfo

JULY 13, 2021

By bringing insights from every prospect and customer interaction into ZoomInfo, customers will be able to build targeted audiences across Contacts, Companies, Scoops and Intent signals filtering on conversation metadata including: Time Range, Engagement Type, Sentiment, and Keyword & Tags identified by Chorus’ proprietary AI engine.

Conversion

Conversion Top of Funnel Marketing Lead Rank

ZoomInfo Acquires Chorus.ai to Deliver Conversation Intelligence through its Modern Go-To-Market Platform

Zoominfo

JULY 13, 2021

Below are several examples of automated workflows that will be enabled by Chorus: Automate escalation to management or leaders over pricing concerns, churn risks, negative sentiment, complaints, and complex needs or objections. Difficult technical questions may be routed to support or technical experts.

Top of Funnel

Top of Funnel Conversion Marketing Lead Rank

Sales Pro Central

ZoomInfo Acquires Chorus.ai to Deliver Conversation Intelligence through its Modern Go-To-Market Platform

ZoomInfo Acquires Chorus.ai to Deliver Conversation Intelligence through its Modern Go-To-Market Platform

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