DiscoverOrg Sales

OCTOBER 3, 2018

So here’s what CMOs really want – and what they want sales to know. CMOs share responsibility for sales revenue goals. And so a lot of CMOs are responsible for the sales revenue goal. “I It’s shared between marketing, sales to ensure that we’re ultimately hitting that high-level revenue goal. Intent data.

Marketing 193

Marketing Intent Data Face-to-face Webinar Metrics 193

Zoominfo

SEPTEMBER 29, 2021

A sales workflow is more than a series of tasks that you no longer have to perform manually. With the right data, automation can be a key part of keeping customers happy and increasing revenue. The key phrase here is “with the right data.” Firmographic data Firmographics reveal whether an account is a good fit.

Sales Automation 100

Sales Automation Data Intent Data Lead Rank 100

Zoominfo

APRIL 26, 2023

The Calculus of Growth is Changing (Just Like Your Buyers) In a recent panel discussion for enterprise CMOs and revenue executives in Seattle, Lee stressed that productivity has become a central force for growth in this economic era, replacing the previous cycle’s focus on growth through added sales capacity. Sales Efficiency Matters.

Hiring 130

Hiring Intent Data How To Scale 130

Zoominfo

JUNE 14, 2021

I’m on a call with Bryan Tunick, a ZoomInfo sales team lead, and he is trying (admirably, but without much luck) to explain to me how our ZoomInfo Intent works. When ZoomInfo’s sales teams started using Intent themselves, they saw a 32% increase in their close rate within those accounts. Intent Use Cases 1.

Intent 130

Intent Benefit Intent Signal Churn 130

Zoominfo

JUNE 14, 2021

I’m on a call with Bryan Tunick, a ZoomInfo sales team lead, and he is trying (admirably, but without much luck) to explain to me how our ZoomInfo Intent works. When ZoomInfo’s sales teams started using Intent themselves, they saw a 32% increase in their close rate within those accounts. Intent Use Cases.

Intent 130

Intent Benefit Intent Signal Churn 130

Sales Hacker

MARCH 8, 2024

A highly curated group of 200 GTM leaders, 85% director level and above across Sales, Marketing, and Partnerships. Data from Crossbeam shows that ELG is the third-most cost-effective strategy behind customer referrals and inbound sales. Access to more data. Sales tactics like cold calls often have a low conversion rate.

Lead Rank 123

Lead Rank Referrals Lead Scoring Ideal Customer Profile 123

Zoominfo

SEPTEMBER 5, 2023

Here’s how adding best-in-class ZoomInfo B2B data to your data supply chain can further optimize your AI models to produce new data insight, create realistic simulations, and design novel solutions.

Lead Rank 130

Lead Rank Data Marketing Segment 130

SBI

AUGUST 7, 2018

In each interview, we ask several questions about how their solution can change a sales organization in a significant way. Sales teams are wasting effort chasing down deals that are ‘unwinnable.’ There are so many sales tools to help salespeople at the individual level. Where do salespeople mostly work? In their inbox.

Lead Rank 95

Lead Rank Company Collateral Lead Scoring 95

Zoominfo

NOVEMBER 8, 2021

It can take anywhere between one to two years to penetrate a new market, and then you have to show consistent growth,” says Amir Biran, senior director of sales at ZoomInfo. Intent data. This can help inform everything from your ABM approach to your content strategy and your sales engagement plans.

Demand Generation Agencies 130

Demand Generation Agencies Webinar Metrics Lead Rank Marketing Qualified Lead 130

Zoominfo

FEBRUARY 13, 2020

CMOs share responsibility for sales revenue goals. “I It’s shared between marketing, sales to ensure that we’re ultimately hitting that high-level revenue goal. Pro Tip : Use the terminology of sales prospecting – like building pipeline , meeting revenue goals – when prospecting to the CMO. I believe in that.

Marketing 100

Marketing Intent Data Webinar Metrics Face-to-face 100

Sales Hacker

JUNE 14, 2021

Sales and marketing teams start their account-based sales (ABS) and account-based marketing (ABM) programs with strategic intentions. They target those that are in-market and those that should be showing intention. They start worrying about how many touchpoints are sales and marketing hitting.

Account Based Marketing 111

Account Based Marketing Top of Funnel Ideal Customer Profile Account 111

SugarCRM

APRIL 14, 2022

Optimizing customer engagement and experience continues to be a key focus for sales and marketing leaders today, so our second Global Research Report hones in on the most significant challenges they face. ” 54% of sales leads generated by marketing are deemed to be either poorly qualified or underqualified. .

Top of Funnel 48

Top of Funnel Ideal Customer Profile Data SugarCRM 48

Sales Hacker

JANUARY 20, 2021

As pipelines shrank due to COVID-19, many organizations shifted from inbound to an account-based sales and marketing outreach approach. They are only engaging in one-to-many ABM and one-to-few ABM, and they are missing opportunities to drive sales cycles with target organizations that are stuck in status quo.

Account Based Marketing 79

Account Based Marketing Top of Funnel Account Lead Rank 79

Sales Hacker

NOVEMBER 16, 2021

The more you automate your lead generation process, the more streamlined your sales funnel will be. The benefits of this approach include creating a steady stream of sales leads and increased sales productivity. Automatic churn signal triggers. Why is automated lead generation important? Chrome extension. SalesHandy.

Paid Content 127

Paid Content Lead Generation Lead Rank Lead Scoring 127

Sales Hacker

JULY 21, 2023

RevShoppe has helped teams like DocuSign, Adobe, Pinterest, Patient, Pop, many, many more fantastic sales teams build and scale their outbound programs. When it comes to outbounding, you want to look at more of a warm outbound, which is the informed outbound where you’re leveraging Intent data tools like Bombora or Six Sense.

Outbound 52

Outbound Strategy Scale Intent Data 52

SalesLoft

AUGUST 9, 2023

You’re well aware of the trends affecting the sales industry right now: Low pipeline Declining win rates Smaller opportunity sizes Customer churn Needless to say, this market is quite literally giving teams a run for their money. Managing everything through our CRM led to a lack of clean data and a huge decline in efficiency.

Revenue 52

Revenue Buyer Intent ACT CRM 52

SugarCRM

JANUARY 30, 2024

This is a challenging state to achieve, with only 21% of the respondents claiming that they provide analytics insights to sales and marketing professionals. More than this, 41% of our respondents claim that capturing intent data and lead scoring is a higher priority than it was 5 years ago.

Lead Scoring 26

Lead Scoring Lead Rank Analytics Channels 26

Zoominfo

APRIL 23, 2020

It’s not hard to find data: a company name and phone number, employee count, revenue, maybe direct numbers and email addresses, job titles. But long, complicated sales cycles need more than just names and numbers. Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed.

Ideal Customer Profile 189

Ideal Customer Profile Prospecting Intent Data Trade Show 189

DiscoverOrg Sales

MAY 7, 2019

It’s not hard to find data : a company name and phone number, employee count, revenue, maybe direct numbers and email addresses, job titles. But long, complicated sales cycles need more than just names and numbers. Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed.

Ideal Customer Profile 150

Ideal Customer Profile Prospecting Intent Data Trade Show 150

Lead411

MAY 8, 2025

They may entice you during a trial with data they vet to make sure it’s accurate, but once you are a paid customer, you soon find out you were duped on the accuracy, which is a horrible feeling when you are locked into a contract. In 2025, bad data is killing sales pipelines. The cost savings arent worth the churn.

B2B 52

B2B Data Scale Intent Data 52

LeadBoxer

JULY 15, 2020

What if there was a way to know not only which leads were most likely to convert into customers, but also what you needed to do to guarantee the sale? What is lead enrichment and how do you incorporate it into your sales process? Lead enrichment is data that gives your sales team enhanced insight into a prospective customer.

Lead Rank 81

Lead Rank Lead Scoring Sales Qualified Lead Benefit 81

SalesFuel

MARCH 21, 2025

At the recent Sales 3.0 Conference, Mike Hilla , a sales and marketing leader at ProPlus Data, shared his expertise on leveraging data intelligence. He focused on customer technographics as the way to narrow targeting and drive sales success. The data is segmented by firm size and industry.

Ideal Customer Profile 59

Ideal Customer Profile Intent Data Account Based Marketing Strategy 59