DiscoverOrg Sales

OCTOBER 3, 2018

What does it TAKE to sell to the Chief Marketing Officer? Jill began this task by talking to Heidi Bullock , Chief Marketing Officer at Engagio , formerly GVP of Global Marketing for Marketo. Engagio is a B2B SaaS software company focused on helping marketers and salespeople drive the best business value for their company.

Marketing 193

Marketing Intent Data Face-to-face Webinar Metrics 193

Zoominfo

MAY 5, 2021

If you were a marketer 20 years ago, you would have given anything for this scenario. In 2022, digital marketers are segmenting audiences and focusing on quality over quantity. Years ago, marketers primarily segmented their audiences by age range—mainly because the data to get super granular didn’t exist back then. “As

Segment 130

Segment Lead Rank Trends Marketing Qualified Lead 130

Zoominfo

SEPTEMBER 5, 2023

Combining historical sales patterns and customer profile data with external signals — economic indicators, news and survey data, and buyer intent — results in improved forecasts grounded in both past performance and current market conditions.

Lead Rank 130

Lead Rank Data Marketing Segment 130

Zoominfo

SEPTEMBER 20, 2021

You give your reps access to data that goes beyond a name and number — information on target market changes (such as new investments), buyers’ pain points and objections in sales conversations, and an account’s increased search activity around a hot-button topic. With high-quality intent data.

Buyer 130

Buyer Data Intent Signal Decision Maker 130

Zoominfo

NOVEMBER 8, 2021

You know what’s a colossal marketing mistake? While every new marketing venture requires due diligence, the nuances of international communications are often overlooked when marketers try to gain traction in a new region. You can’t simply “copy and paste” your marketing efforts from the U.S. into another market.

Demand Generation Agencies 130

Demand Generation Agencies Webinar Metrics Lead Rank Marketing Qualified Lead 130

Zoominfo

FEBRUARY 13, 2020

So, what does it really take to sell to the Chief Marketing Officer? Selling to Marketing: A Candid Interview with Jill Konrath and Heidi Bullock, CMO of Engagio Jill began this task by talking to Heidi Bullock , Chief Marketing Officer at Engagio, formerly GVP of Global Marketing for Marketo. Let’s get into it!

Marketing 100

Marketing Intent Data Webinar Metrics Face-to-face 100

Zoominfo

APRIL 26, 2023

And regardless of how the current economic headwinds play out, Bain & Company partner Jordan Lee says this era’s winners will be the companies that focus their go-to-market strategies around highly efficient, data-driven plays. Now, there’s more marketing that you need to get integrated into it,” Lee says.

Hiring 130

Hiring Intent Data How To Scale 130

Zoominfo

SEPTEMBER 29, 2021

.” It’s the right data that tells you which accounts to target, which leads are qualified, when customers have problems, or where to direct visitors who come to your website. Technographic data Technographics tell you what an account’s existing tech stack looks like. Are they visiting your website?

Sales Automation 100

Sales Automation Data Intent Data Lead Rank 100

Zoominfo

JUNE 14, 2021

Customers can also connect intent data to Salesforce. Such activity provides an opportunity to cross-sell, upsell, or prevent churn — all of which Tunick has seen happen firsthand. Intent Use Cases 1. Preventing Churn One day, Tunick was demoing Intent for a prospect.

Intent 130

Intent Benefit Intent Signal Churn 130

Zoominfo

JUNE 14, 2021

Customers can also connect intent data to Salesforce. Such activity provides an opportunity to cross-sell, upsell, or prevent churn — all of which Tunick has seen happen firsthand. Intent Use Cases. Preventing Churn. One day, Tunick was demoing Intent for a prospect. Targeting Niche Customers.

Intent 130

Intent Benefit Intent Signal Churn 130

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. A chance to tour (and maybe even race on?) Austin’s F1 track.

Lead Rank 123

Lead Rank Referrals Lead Scoring Ideal Customer Profile 123

Sales Hacker

JANUARY 20, 2021

As pipelines shrank due to COVID-19, many organizations shifted from inbound to an account-based sales and marketing outreach approach. Feel free to jump ahead: What is account-based sales and marketing? Issues with one-to-many and one-to-few ABS and marketing programs. What is personal account-based sales and marketing?

Account Based Marketing 79

Account Based Marketing Top of Funnel Account Lead Rank 79

SBI

AUGUST 7, 2018

having a big effect on the conditions in an area such as business: “New technology can create a game-changing shift in a market.” Account data can be used to massively accelerate time to value for salespeople by helping them understand what buyers are interested in and how to best engage with them. game chang·ing.

Lead Rank 95

Lead Rank Company Collateral Lead Scoring 95

Sales Hacker

JUNE 14, 2021

Sales and marketing teams start their account-based sales (ABS) and account-based marketing (ABM) programs with strategic intentions. They target those that are in-market and those that should be showing intention. They start worrying about how many touchpoints are sales and marketing hitting.

Account Based Marketing 111

Account Based Marketing Top of Funnel Ideal Customer Profile Account 111

SugarCRM

APRIL 14, 2022

Optimizing customer engagement and experience continues to be a key focus for sales and marketing leaders today, so our second Global Research Report hones in on the most significant challenges they face. ” 54% of sales leads generated by marketing are deemed to be either poorly qualified or underqualified.

Top of Funnel 48

Top of Funnel Ideal Customer Profile Data SugarCRM 48

Sales Hacker

NOVEMBER 16, 2021

Lead generation falls into two key categories: Outbound lead generation: direct mail, email marketing, and cold calls. Inbound lead generation: PPC, content marketing, and SEO. This will feed a steady flow of possible leads into your marketing. Email marketing and list building/management tools. PPC marketing tools.

Paid Content 127

Paid Content Lead Generation Lead Rank Lead Scoring 127

Sales Hacker

JULY 21, 2023

But as you begin to think about your Go To Market motions and types, there are always different things to consider. But in today’s world, with the amount of access to data, you don’t need to be 100% cold. Go to market types So there’s types and then there’s motions. So that can be your Technographic data.

Outbound 52

Outbound Strategy Scale Intent Data 52

SalesLoft

AUGUST 9, 2023

You’re well aware of the trends affecting the sales industry right now: Low pipeline Declining win rates Smaller opportunity sizes Customer churn Needless to say, this market is quite literally giving teams a run for their money. Invest in point solutions (e.g. If you’re thinking to yourself, just how necessary is this?

Revenue 52

Revenue Buyer Intent ACT CRM 52

SugarCRM

JANUARY 30, 2024

A recent McKinsey study of more over 5,000 companies that ‘outpace’ their peers in building scalable growth found three key similarities in how these firms use Go-to-Market (GTM) technology. More than this, 41% of our respondents claim that capturing intent data and lead scoring is a higher priority than it was 5 years ago.

Lead Rank 26

Lead Rank Lead Scoring Analytics Channels 26

Zoominfo

APRIL 23, 2020

It’s not hard to find data: a company name and phone number, employee count, revenue, maybe direct numbers and email addresses, job titles. Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. Data Quality and Management. How Do You Measure Data Quality?

Ideal Customer Profile 189

Ideal Customer Profile Prospecting Intent Data Trade Show 189

DiscoverOrg Sales

MAY 7, 2019

It’s not hard to find data : a company name and phone number, employee count, revenue, maybe direct numbers and email addresses, job titles. Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. Data quality and management. How do you measure data quality?

Ideal Customer Profile 150

Ideal Customer Profile Prospecting Intent Data Trade Show 150

Lead411

MAY 8, 2025

marketing managerial contacts listed as C-suite). Pros: Massive data set Rich org charts and filters Cons: High cost Accuracy depends on segment Verdict: Good for research. The cost savings arent worth the churn. It uses Diamond Data to verify mobile numbers and is fully GDPR-compliant. 3 connects.

B2B 52

B2B Data Scale Intent Data 52

LeadBoxer

JULY 15, 2020

Source VisitorTrack further enriches leads with intent data. Intent data tells you whether or not a lead is in the market to buy a product like the one you offer. Source Sugar Hint gathers data from social media, news, and business sources, and then automatically offers insight and intelligence within the platform.

Lead Scoring 81

Lead Scoring Lead Rank Sales Qualified Lead Benefit 81

SalesFuel

MARCH 21, 2025

In today's rapidly evolving B2B SaaS landscape, understanding your ideal customer profile (ICP) and go-to-market (GTM) strategy is critical. Conference, Mike Hilla , a sales and marketing leader at ProPlus Data, shared his expertise on leveraging data intelligence. The data is segmented by firm size and industry.

Ideal Customer Profile 59

Ideal Customer Profile Intent Data Account Based Marketing Strategy 59