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As an experienced leader in high-tech companies, her expertise spans sales enablement, business development, marketing and engineering in large companies like AMD and Cisco as well as smaller companies such as Gigamon and 8×8. Hang is a global speaker on sales, leadership, and a passionate advocate for women in the workplace.
Q: What are your customers doing to adapt to - or leverage - the trend towards distributed sales teams and remote selling? Many StorySlab customers rely heavily on outsidesales and suddenly had to adapt to a remote selling world. Sales processes that were easy to instrument were already trending toward being more data-driven.
Suddenly, sales teams were deemed too expensive to maintain, and the responsibility for driving revenues shifted to the marketing department. The second major shift was from traditional marketing to online marketing and social media, providing real time global reach for our marketing messages.
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