Sales and Marketing Management

FEBRUARY 8, 2021

Author: Paul Nolan While Zoom and Teams have proven useful for video meetings, businesses are adopting other means of incorporating video into their everyday communication and workflow. Wyzowl, a provider of animated explanation videos, reports that 86% of businesses use video as a marketing tool.

Video 156

Video Face-to-face Social Media Incentives 156

Sales and Marketing Management

DECEMBER 14, 2020

As a longtime member of the incentives industry, I am often asked what businesses can do to better manage their sales teams and their relationships with their channel partners in the constantly changing world. at a business’ direct sales team) or toward indirect sales channel partners (or both). My answer: sales training initiatives.

Incentives 295

Incentives Incentive Training Channels 295

Sales and Marketing Management

MAY 28, 2020

Incorporate Video Marketing. As B2B solutions are a bit complex and hard to understand, most marketers are starting to leverage video to help their audience understand robust solutions clearly. If you target a single channel, you are not just limiting the audience set but also risking the loss of potential buyers.

Demand Generation Agencies 271

Demand Generation Agencies Demand Generation Demand Generation Targets B2B 271

Zoominfo

JUNE 25, 2018

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. 400 hours of video are uploaded to YouTube every minute.

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Understanding the Sales Force

OCTOBER 6, 2024

I offer: ✤ Web Development ✤ SEO ✤ B2B/B2C Lead Generation ✤ 2D/3D Animation & Video Editing ✤ Graphic Design A quick meeting could be the spark for something game-changing. Example 3 – Cold LinkedIn Message: Hi Dave, Can I trouble you to like my YouTube channel. Why would anyone want to subscribe to his YouTube channel?

LinkedIn 334

LinkedIn Channels Hiring B2C 334

DiscoverOrg Sales

JANUARY 10, 2018

We created a video series in which we “broke down the fourth wall” and documented our ABE efforts – not knowing exactly how it would end. Watch the whole 5-part video series here , including EPISODE 1: Moving Beyond Account-Based Marketing , and EPISODE 2: Identifying Target Accounts and Contacts.

Account Based Marketing 46

Account Based Marketing Account Video Decision Maker 46

Sales and Marketing Management

FEBRUARY 8, 2021

The number of times a user replays the same video is also a heavy indicator of interest. • Tracks information in the video itself such as captions, audio and hashtags. • Use of a highly personalized “For You” page that, like Google’s search results, is tailored to each individual user based on their interests and viewing history.

B2B 285

B2B Top of Funnel Social Media Advertising 285

Sales and Marketing Management

APRIL 13, 2020

According to Zoom, 82% of users believe there is greater trust in video calls over phone calls (ironic since Zoom is losing trust due to privacy concerns, but I digress!). If you have taken the time to evaluate the complexity of your information and the ideal communications channels, you can begin to formulate strategy.

Face-to-face 393

Face-to-face How To Negotiation Lead Rank 393

Hubspot Sales

OCTOBER 5, 2023

In this post, we’ll discuss the best social selling channels to use according to our recent data and the best features these channels have to offer. Best Social Selling Channels 1. Instagram 77% of sellers who sell products directly on social media apps use Instagram, making it the second-most popular social selling channel.

Social Selling 119

Social Selling Channels Social Media ROI 119

DiscoverOrg Sales

SEPTEMBER 26, 2017

Subscribe to our YouTube channel. We’re orchestrating a multi-channel plan across sales and marketing that will include outbound email, outbound calls, ad targeting, direct mail, personalized videos, and specialized events. So, how are we approaching this account-based everything plan? We’re using a simple framework.

Account Based Marketing 307

Account Based Marketing Account Ideal Customer Profile Outbound 307

SBI Growth

SEPTEMBER 28, 2019

As marketing leaders, it makes sense to explore multiple channels to reach your target audience. How do you decide which channels will be worth the. With so many options, it quickly becomes not only expensive but also difficult to manage.

Marketing 287

Marketing Channels Social Media Cold Calling 287

Sales and Marketing Management

FEBRUARY 11, 2019

Online reviews and company websites are the two primary platforms for research, but other channels such as social media can provide valuable information, too. Because marketers live on the very channels the customers are engaging with, clever marketers harness these channels to reach potential and loyal customers.

Education 330

Education Buyer Buyer Persona Social Media 330

Sales Hacker

OCTOBER 30, 2024

Product-Channel Fit measures how well a product aligns with its distribution channels to effectively reach its target market. The goal is not to test every possible channel but to focus on the one or two that maximize your resources and scale your product for hypergrowth. Does it follow a PLG or Sales-Led Growth (SLG) model?

Channels 92

Channels Scale Strategy Distribution 92

Hubspot Sales

APRIL 2, 2024

With video now so shareable, it should be an essential part of everyone’s social selling strategy. After all, video is one of the easiest ways to fast-track those relationships because it mimics a two-sided conversation and helps people feel like they really and truly know you. How can video play into your selling strategy?

Social Selling 119

Social Selling Video Strategy Social Media 119

Steven Rosen

JANUARY 28, 2024

In this 3:47 video , Helen Fanucci discusses how salespeople often struggle to be team players, despite excelling individually. Sales leaders must ensure that clear communication channels are established and everyone is aligned on customer needs. So, let’s embrace collaboration and unlock the full potential of sales.

Video 156

Video Sports Decision Maker Quota 156

Sales and Marketing Management

OCTOBER 15, 2020

Video technology tools like Zoom and Slack were reported helpful in fueling connection and engagement. Many of those providers enable robust integrations that make it possible for internal channel communication and rewards to be easily added. Cindy Mielke is the director of channel marketing, incentives at Tango Card.

Incentives 317

Incentives Incentive Travel Cancellation 317

Pipeliner

NOVEMBER 29, 2024

A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! He is CSMO at Pipeliner CRM.

Video 119

Video Scale Analytics Hiring 119

SocialSellinator

APRIL 18, 2023

In this article, we'll cover the best 20 YouTube marketing tools you can use to boost your channel's success in 2023.

Channels 108

Channels Tools Marketing Analytics 108

Sales and Marketing Management

OCTOBER 12, 2020

Zoom’s emergence as a common business platform has made it easier and more acceptable to connect by video, and that can lead to deeper relationships. However, we will also leverage video calls with customers far more frequently. . I believe we will. Remote teams are a big change too. Half of our company’s sales team works in offices.

Face-to-face 317

Face-to-face Lead Rank Vendor Guidelines 317

Sales and Marketing Management

NOVEMBER 11, 2020

Gerd Leonhard uses a mix of photos, graphics and videos and via Zoom. Speaker Brian Fanzo uses Prezi Video to create customized overlays on his talks that similarly “immerses” him in the presentation. Some events are incorporating a dedicated Slack channel to make the conversation more manageable and meaningful.

Demand Generation Agencies 358

Demand Generation Agencies Face-to-face Lead Rank Conference 358

Hubspot Sales

MARCH 11, 2024

For the last six years, I’ve been an avid user and champion of using async video in my day-to-day as a seller — well before joining Loom to lead its Sales and Customer Success teams. I’ve seen the benefit of async video messages to close deals and build prospect relationships as both a quota-carrying seller and a sales team leader.

Quota 124

Quota Video Revenue Call-back 124

Zoominfo

JUNE 13, 2018

15 Quotes on the Power of Social Selling: “Selling through social channels is the closest thing to being a fly on the wall in your customer’s, prospect’s and competitors’ world.” – Keenan. Sellers who’ve embraced social media are creating new opportunities that totally bypass traditional sales channels. Keep reading! Click to Tweet!

Social Selling 244

Social Selling Social Media Channels Media 244

Pipeliner

NOVEMBER 7, 2024

A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! He is CSMO at Pipeliner CRM.

Hiring 105

Hiring Video Lead Rank Lead Scoring 105

Zoominfo

DECEMBER 10, 2020

In a virtual world, we’ve spun up a Slack channel called the Belt. We send that video out to the whole team, so they can get riled up throughout the day.”. The slack channel “#The_Bell” isn’t just a place to ring the (virtual) bell or smash the (non-existent) gong. You naturally draw your attention towards that.

Energy 246

Energy Channels Motivation Face-to-face 246

Zoominfo

SEPTEMBER 26, 2018

To build a strong employer brand, you must craft a comprehensive, multi-channel content strategy to engage your target candidates. You can use this information to create a short video of your marketing team working together or a blog post that explains the value of collaboration in the workplace. Use storytelling.

Hiring 250

Hiring Social Media Face-to-face Channels 250

MTD Sales Training

MARCH 31, 2020

Some have moved over to virtual channels like webinars and online training but a lot are just waiting it out. Some might prefer the phone so don’t ram video conferencing down their throat just because everyone is virtual working. Have a “virtual coffee” over video or a call with a colleague. You might be in the same situation.

Skype 246

Skype Webinar Metrics Call-back Exercises 246

No More Cold Calling

APRIL 26, 2021

Video conferencing is a great way to get face to face with clients. The Harvard Business Review (HBR) expands on this very real challenge: “As the pandemic persists, most B2B companies are finding that selling to current customers has moved to virtual methods—such as connecting remotely using video or telephone—with surprising ease.

Sales Meeting 287

Sales Meeting Meeting Referrals Face-to-face 287

Zoominfo

FEBRUARY 12, 2021

Customers do their research, ask questions, and even address customer service issues on social channels. B2B social selling is an important and viable channel for B2B marketers and sales professionals. So don’t treat this like an advertising channel. B2C selling has dominated social media for the last 10+ years.

Social Selling 263

Social Selling B2B Social Media Top of Funnel 263

Zoominfo

MAY 6, 2021

Flash forward to 2020: 41 percent of sales respondents stopped using events for prospecting and 19 percent started using video calls for the first time. Accessing quality data via channels that still work. But phone calls, video calls or meetings, and individual emails were used more frequently by a majority of sales reps.

Survey 246

Survey Top of Funnel Scale Fashion 246

No More Cold Calling

JANUARY 14, 2021

The Gatekeeper Died: Why That’s a Good Thing” is the topic for my new, monthly, live Sales TV Show on the Sales Experts Channel. Actually, it’s more like Talk Radio, but on video. New episodes will premiere on the third Tuesday of every month at 2:00 Pacific/5:00 Eastern on The Sales Experts Channel. Always free.

Gatekeeper 265

Gatekeeper Cold Calling Referrals Telemarketing 265

Sales Hacker

NOVEMBER 14, 2022

Sales + the pandemic = video. The pandemic brought video firmly to the forefront of our lives. For sellers in particular, video has become a ‘need-to-have’ channel of communication. This means skills for impactful communication over video are an essential part of our updated sales competency toolkit.

Video 123

Video Face-to-face Real Estate Intent 123

Zoominfo

JANUARY 6, 2021

CRM systems wear many hats, including channel management, customer insights, communications, engagement, and more. Integrate self-servicing into existing channels. Embrace social CRMs with your social media channels. isn’t all emojis and viral videos. Future Trends in CRM.

Trends 246

Trends CRM Top of Funnel Marketing 246

Sales and Marketing Management

DECEMBER 6, 2018

While it may be known for its popularity among celebrity influencers, it also is an important channel for brands that use it to advertise their products. Launched on June 20, IGTV allows users to upload longer videos (up to an hour) and share them with followers. Now you can upload a whole video, and this provides you with more scope.

B2B 205

B2B Marketing B2C Video 205

Sales and Marketing Management

MAY 17, 2020

As organizations emerge from the pandemic crisis and fire up their sales engines, it’s clear that the channel must adapt – shifting and aligning priorities (SUPPORT), implementing new, more impactful channel strategies (ENABLE) and leveraging the right solutions (ENGAGE). ENGAGE: Leverage the Right Engagement Tools to Drive Sales.

Engineering 207

Engineering Revenue Incentives Incentive 207

Pipeliner

OCTOBER 29, 2024

Carter’s website at markjcartertv.com , where you can find links to his YouTube channel and social media profiles. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! For more insights and practical advice, visit Mark J.

Video 98

Video Lead Rank Lead Scoring Marketing 98

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Distribution: It is critical to determine which distribution channels are the best way to reach your target audience. Demand generation is programmatic.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225