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TSE 1281: Salespeople Love / Hate Relationship With CRM and How To Get Value From It

Sales Evangelist

He started his software sales career with Siebel System, the first enterprise CRM and from there, Kevin spent 11 years at SAP and due to an acquisition, also spent time with Oracle. What is a CRM? Starting with Siebel Systems, Kevin hasn’t seen much change in CRMs. It still has the same basic model for accounting opportunities.

Siebel 52
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GTM 131: Being CMO Under Mark Benioff of Salesforce and the Innovator’s Dilemma

Sales Hacker

And I think, I think because of what Salesforce did to Siebel, which is like, they just came along and talked about what they were publicly doing, but Siebel. So drawing on the example of, you know, uh, Siebel systems and, uh, Salesforce. She needs to train Piper. There’s always the next startup out there.