PODCAST 56: Drafting an ABM Strategy That Works w/ Alon Waks
Sales Hacker
MAY 6, 2019
I would imagine that the channels have changed. AdWords, social, Linkedin, you have to think about them in a strategic cohesive view, rather than think about the channel, people, and accounts that you want to serve. I score them by connecting to intent-based algorithmic tools. You cannot be a slave to the tool.
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