Sales Talk for CEOs: Is Your Product Obviously Awesome? with Expert April Dunford (S5Ep13)
Alice Heiman
DECEMBER 12, 2023
Most of those startups were acquired (DataMirror to IBM, Janna Systems to Siebel Systems, then SAP, Watcom to Sybase via Powersoft, to name a few), and I ran big teams at IBM, Siebel, Sybase, and others. This podcast is a must listen and her books are both must reads. 39:07] Cross functional team approach to positioning. [42:45]
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