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How B2B Marketing Leaders Can Transform Click Data into ROI Insights

SBI Growth

AUGUST 22, 2012

Your company has likely implemented some level of web analytics through Google Analytics, Web Trends or Adobe Omniture. Multi-Channel Tracking: Definition: The ability to track multiple sources and campaigns attributed to converting a lead. These foundations provide rich data input. Why do you care? Why do you care?

ROI 306
ROI Omniture Data Demand Generation Targets 306
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PODCAST 135: Pushing Through the Zone of Discomfort Towards Personal Growth with AJ Bruno

Sales Hacker

NOVEMBER 10, 2020

They were enamored with our sales channel and our sales distribution. We had future mental models, this attribution place where connecting into whether it was Google analytics or Adobe Omniture, and really being able to get the ROI on your press was a really important thing. And so he kind of knew the Cision ecosystem.

Call-back 79
Call-back Scale Compensation Ideal Customer Profile 79
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