Alice Heiman

DECEMBER 12, 2023

April Dunford, an authority on product positioning, discusses the critical role of positioning in sales and marketing. And describes in her second book, Sales Pitch, how to translate the marketing work done for positioning into sales speak. This podcast is a must listen and her books are both must reads.

Siebel 104

Siebel Positioning Banking SAP 104

Sales Evangelist

APRIL 23, 2020

He started his software sales career with Siebel System, the first enterprise CRM and from there, Kevin spent 11 years at SAP and due to an acquisition, also spent time with Oracle. What is a CRM? Starting with Siebel Systems, Kevin hasn’t seen much change in CRMs. Are they engaging with you or with your marketing machine?

Siebel 52

Siebel CRM Top of Funnel Face-to-face 52

Sales Hacker

JANUARY 28, 2025

Kraig also led marketing as the CMO of Salesforce during very formative years of the company’s history. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. And we’re about seven years into. Into qualified.

SalesForce 103

SalesForce Hiring Siebel Lead Rank 103