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She is the co-author of a business book, called Aligned to Achieve , about sales and marketing alignment. Andrea has led numerous sales initiatives and teams at enterprise software and solution providers, including Varolii, IBM, Symphony Technology Group, Vitria Technology, DigitalThink, and PeopleSoft.
So when we think about a re-imagined approach to customer service, it’s one that is truly omni-channel, data rich, and automated whenever it needs to be. I came into Oracle via the PeopleSoft acquisition where I was a sales engineer. My engineering peers, my product, my CEO, my head of marketing, etc. Walk us through that.
Kraig also led marketing as the CMO of Salesforce during very formative years of the company’s history. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. And we’re about seven years into. Into qualified.
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