Channels, Marketing and Omniture

How B2B Marketing Leaders Can Transform Click Data into ROI Insights

SBI Growth

AUGUST 22, 2012

Your company has likely implemented some level of web analytics through Google Analytics, Web Trends or Adobe Omniture. In addition, you are probably using a marketing automation system that tracks leads and viewing history. Is your content marketing strategy working? These foundations provide rich data input. Why do you care?

ROI

ROI Omniture Data Demand Generation Targets

PODCAST 135: Pushing Through the Zone of Discomfort Towards Personal Growth with AJ Bruno

Sales Hacker

NOVEMBER 10, 2020

Maybe we had marketing. We wanted to do this for PR, kind of thinking about the marketing attribution. I know you have product market fit. It was a marketing influencer platform, but its day had passed. They were enamored with our sales channel and our sales distribution. It was sales. This was 2008. You can do it.”

Call-back

Call-back Scale Compensation Ideal Customer Profile

Sales Pro Central

How B2B Marketing Leaders Can Transform Click Data into ROI Insights

PODCAST 135: Pushing Through the Zone of Discomfort Towards Personal Growth with AJ Bruno

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