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PODCAST 56: Drafting an ABM Strategy That Works w/ Alon Waks

Sales Hacker

Influences [42:14]. I would imagine that the channels have changed. AdWords, social, Linkedin, you have to think about them in a strategic cohesive view, rather than think about the channel, people, and accounts that you want to serve. Influences. The Evolution of Marketing [12:01]. ABM Baby Steps [19:58].