Zoominfo

MARCH 3, 2019

In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. For this reason, we’ve put together the ultimate list of company research tools for sales reps. This next tool is a no-brainer. Let’s get into it!

Research 233

Research B2B Tools Company 233

Zoominfo

JULY 27, 2023

You might start creating ABM campaigns with simple personalization, such as using the contact’s first name across channels or sending new content that specifically speaks to a challenge they’re facing. Decide which channels to prioritize and how you will track the effectiveness of those campaigns.

Account Based Marketing 246

Account Based Marketing Scale Data Strategy 246

Zoominfo

MARCH 4, 2021

Let’s take a look at why SMBs need a lead generation strategy and how to build one for consistent business growth. Some of the easiest methods of lead generation include increasing traffic to your social media channels and website. Why is Lead Generation Important for SMBs? 11 Steps to Build an SMB Lead Generation Strategy.

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

Sales and Marketing Management

MAY 10, 2019

Basic implementation tools can be found for free online. Select appropriate promotional mix channels. The promotional mix channels you choose to employ depend on many variables including your message, the market and your resources. You are just documenting products, value points, markets, channels and frequency.

Marketing 237

Marketing Social Media Promotion Channels 237

Zoominfo

JUNE 26, 2020

With a quality data-driven strategy you can identify exactly how to approach target buyers. It also puts focus on customer issues and how your solution applies to them, with easy access to continuous feedback. Increasing sales with enterprise customers starts here — find out how to build custom solutions.

Ideal Customer Profile 246

Ideal Customer Profile Buyer Persona Strategy Marketing 246

Zoominfo

MARCH 8, 2021

After loading the website, you’ll probably: Open up a tool that can provide you technology information. Move over to a different tool that provides lead intelligence. You’ll eventually pop open social channels to learn more about the lead themselves and do the same exact thing in your CRM. Paste that data into CRM. Faster, even.

Lead Qualification 246

Lead Qualification Ideal Customer Profile Sales Qualified Lead Lead Rank 246

Zoominfo

SEPTEMBER 3, 2020

Though email is an extremely effective communication channel that’s ever-evolving, it’s one of the most time-consuming. So how can you scale communications with prospects and leads in the space between nurturing and closing a deal? Pick out the right email automation tool. Email Automation Tools. Technical Steps.

Prospecting 262

Prospecting Scale Lead Nurturing How To 262

No More Cold Calling

APRIL 26, 2021

Especially now, referrals are the one powerful tool for getting past the access chokepoint. We’ll have to learn how to build relationships and trust with less face time. For more on referral selling, tune into my new sales TV show— Back in the Black on The Sales Experts Channel. The effectiveness of referrals is well-recognized.

Sales Meeting 287

Sales Meeting Meeting Referrals Face-to-face 287

The Pipeline

AUGUST 5, 2021

All measurable, all quantifiable and can be improved with skills and the right tools. And while strategy and skills are paramount, you need to select the right tools to support them. This again puts a focus on the tools you use and how. Yet many want me to change my execution in order to use their ill-conceived tool.

Lead Rank 352

Lead Rank Lead Scoring Ideal Customer Profile Objections 352

Zoominfo

JUNE 24, 2020

The bottom line is that relying solely on either channel means your business is only going to scale as fast as that go-to-market strategy allows. Creating broad, vague content like “How to Close More Sales,” casts a wider net for possible prospects. Resources, Tools and Applications for Inbound Lead Generation. Are you ready?

Lead Rank 246

Lead Rank Lead Generation Marketing Qualified Lead Inbound 246

Sales and Marketing Management

JULY 7, 2020

Author: Luke Kreitner The element of surprise has been proven to be a powerful motivational tool. You can use them as a tool of instant engagement to make the reward experience more meaningful, which in turn can motive sales teams more effectively. How to start applying this to your sales team.

Incentives 394

Incentives Incentive Motivation ACT 394

Sales 2.0

SEPTEMBER 8, 2018

Now, sales people are starting to “geek out” and use software tools like marketers have been for the last decade, or so. How big a price change causes different behavior in your prospects? The media you use : different people like to receive communication through different channels. Does that sentence seem logical to you?

Top of Funnel 240

Top of Funnel Sales Qualified Lead How To Referrals 240

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. How to use Buyer Intent Data Tools. Buyer intent data tools help segment and analyze the customer journey into intent and typical buyer behavior.

Intent Data 182

Intent Data Buyer Intent Intent Data 182

Zoominfo

DECEMBER 4, 2019

Naturally, platforms like LinkedIn, Twitter, and Facebook have become essential tools in a recruiter’s strategy. Keep reading as we dive deeper into the social recruiting mistakes you might be making and tell you how to avoid them. Modern job candidates practically live on social media, especially candidates from younger generations.

Social Media 221

Social Media How To Media Twitter 221

Nutshell

NOVEMBER 26, 2024

Benefits of affiliate management How to start an affiliate program Strategies for successful affiliate management Tools for affiliate management What is affiliate management? These influencers, bloggers, or specialists in the industries can be great channels for promoting your products.

Commission 117

Commission How To Promotion Campaigns 117

Zoominfo

APRIL 20, 2020

Take a look at the average number of dials and emails your sales team is reporting per day — now, figure out how to increase that volume by 25%. Get a tool that helps your team manage their prospects by time zones to ensure they are calling at appropriate times. Your sales function should understand expectations have to be heightened.

Pipeline 239

Pipeline Marketing Top of Funnel Hiring 239

Zoominfo

JUNE 13, 2018

90% of top salespeople use social selling tools. 15 Quotes on the Power of Social Selling: “Selling through social channels is the closest thing to being a fly on the wall in your customer’s, prospect’s and competitors’ world.” – Keenan. It’s about good selling – using all the tools that are available to you today.” – Jill Konrath.

Social Selling 244

Social Selling Social Media Channels Media 244

Zoominfo

AUGUST 12, 2020

Popular to contrary belief, sales teams can not only survive in the age of buyer empowerment, but use buying behavior to their advantage — so long as processes and prospecting tools that help engage the right buyer, at the right time, with the right message. Which Channels are You Having the Most Success In?

B2B 200

B2B Lead Rank Sales Qualified Lead Top of Funnel 200

Hubspot Sales

MAY 3, 2024

All I kept hearing was how AI was going to take my job and how human writers would go the way of the dinosaur … yada yada yada. That put a sour taste in my mouth regarding using that AI tool for my small business. Aside from ChatGPT and my specific use for it, plenty of other AI tools on the market can help your small business.

Small Business 112

Small Business Small Business Tools Social Media 112

Sales and Marketing Management

FEBRUARY 8, 2021

There are two dovetailing arguments for using TikTok, the fastest-growing social media platform, as a B2B marketing tool: Its generous algorithm and its lack of polish. Many marketers have expressed skepticism about the app’s viability as a B2B marketing tool. Good Content Gets Rewarded. The Future Will Be Here Soon Enough.

B2B 285

B2B Top of Funnel Social Media Advertising 285

Sales and Marketing Management

MAY 17, 2020

Being well-prepared and truly understanding how to get your people, your operations and your sales back and running at full bore will be essential for survival. SUPPORT: Channel Partner Support and Re-Alignment Is Critical to Success. Partner relationships have always been important to the success of any channel program.

Engineering 207

Engineering Revenue Incentives Incentive 207

Sales and Marketing Management

MAY 28, 2020

Marketers are beginning to understand how to better operationalize these insights. However, AI tools can only be helpful if you utilize quality and reliable data. If you target a single channel, you are not just limiting the audience set but also risking the loss of potential buyers. Utilize Intent Data.

Demand Generation Agencies 271

Demand Generation Agencies Demand Generation Demand Generation Targets B2B 271

Zoominfo

FEBRUARY 5, 2024

Here’s how to effectively execute outbound lead generation, with examples and definitions to get you started on a new or refreshed strategy. How to Build an Outbound Lead Generation Strategy Crafting a successful outbound lead generation strategy takes several key components. What is Outbound Lead Generation?

Lead Generation 130

Lead Generation Outbound Lead Rank Sales Qualified Lead 130

Zoominfo

OCTOBER 5, 2021

With a quality data-driven strategy you can identify exactly how to approach target buyers. It also puts focus on customer issues and how your solution applies to them, with easy access to continuous feedback. Increasing sales with enterprise customers starts here — find out how to build custom solutions.

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Buyer Persona 147

Vengreso

OCTOBER 22, 2024

But before we begin, ask yourself: Are you using the right tools to measure your sales team’s success? Discover the surprising method top leaders use to identify the most effective sales tools, and how it saved a business a quarter million dollars. It’s time to rethink your sales tool strategy.

Tools 71

Tools Social Media Channels Sales Methodology 71

Zoominfo

JULY 14, 2023

But they can also face a winding path to purchase , sprawling buying committees, and a dizzying number of channels vying for their attention. Here’s how to make sure your B2B marketing strategy gets results. Sales enablement: Messaging needs to be consistent across channels in order for it to resonate with your intended audience.

Paid Content 130

Paid Content Report B2B Top of Funnel 130

Sales and Marketing Management

MARCH 11, 2019

Data has become one of the most useful tools for both marketers and sales, but the two teams often don’t share this information or optimize it to help each other’s performance. How to Bridge the Gap. The goal is to figure out how to make sales team members’ lives easier. See how this affects his or her day-to-day productivity.

CRM 289

CRM Lead Rank Lead Scoring Data 289

Zoominfo

AUGUST 27, 2018

Here’s how it works: A user creates content featuring your company or products and shares that content on their personal channels, review websites, and social media platforms. Social media platforms are particularly popular channels for UGC, as they allow users to share quick content to large audiences.

Social Media 221

Social Media Survey Media Channels 221

Zoominfo

MARCH 1, 2021

In today’s post, we’re going over how to track KPIs and which ones to choose for your marketing team. How Do I Track Digital Marketing KPIs? The following types of tools are used to track, measure, and share KPIs: Web analytics CRM systems Data dashboards Business management platforms Data visualizers Business intelligence software.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Zoominfo

OCTOBER 27, 2020

Personalization is a useful tool to steer customers in the direction they didn’t even know they needed to go in. How To Implement Personalized Marketing. Think about it: Without data, how will you know who your best buyers are, what message resonates with them, or how to convince them to make a purchase? Segmentation.

B2B 246

B2B Marketing Segment Scale 246

Sales and Marketing Management

JULY 20, 2020

As was common at the time, the main sales channel was an on-the-ground sales force. Yet as the digital age dawned and consumers gained on-demand access to any product imaginable (including food storage products sold by competitors), Tupperware continued to rely heavily on offline channels. Train them. Equip them. Inspire them.

Face-to-face 194

Face-to-face Social Media Channels Lead Rank 194

Zoominfo

AUGUST 2, 2021

As a marketer, you know how to get your audience’s attention. How do you get visitors’ attention and start a productive sales conversation? Chatbots in B2B marketing and sales are the perfect lead generation tool for digital activities that lead prospects onto your website. How to Optimize Chatbots for B2B Lead Generation.

Sales Qualified Lead 246

Sales Qualified Lead B2B Lead Rank Lead Scoring 246

Zoominfo

FEBRUARY 12, 2025

If youre spending most of your time worrying about how to set up a booth or picking out swag, youre missing the point. The magic lies in how you approach the event before you even get there. Build Awareness Through Pre-Event Campaigns: Start marketing early through multiple channels.

B2B 130

B2B Marketing Strategy Lead Rank 130

Zoominfo

JULY 4, 2018

There are a wide variety of social media platforms at your disposal – but not every channel is created equal. A platform’s overall popularity may not mean it’s an effective tool to reach your ideal customers. Before you jump into social selling, set clear goals for each channel you use. Alternative: Follow your target audience.

Social Selling 233

Social Selling Social Media Ideal Customer Profile Media 233

Zoominfo

APRIL 26, 2023

That doesn’t mean sales reps can’t still have an impact on winning or losing a deal, but it does mean they may never get a chance if a company can’t figure out how to get to buyers much earlier in the process. Go-to-market tools like ZoomInfo can make automated, data-driven plays a reality for more companies than ever before.

Hiring 130

Hiring Intent Data How To Scale 130

Zoominfo

FEBRUARY 18, 2025

These tools not only help teams track performance, but improve engagement strategies and optimize sales workflows. But how can you choose the right tool for your team? These tools typically include features such as click-to-call functionality, local number generation, automated follow-ups, and call recording.

Outbound 130

Outbound Software Software Buyer Intent 130