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Enhancing Mid-Funnel Marketing Strategies with Video Content (video)

Pipeliner

In the latest episode of the Expert Inside interview series, John Golden hosts Tim Bradley , the co-founder of Pennant Video to discuss the impact of video content on the mid-funnel marketing process. Conclusion This episode offers valuable insights into how video content can be used effectively in the middle of the marketing funnel.

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Sales Talk for CEOs: Strong Contributors to Sales Success with Jon Ferrara (S1:EP6)

Alice Heiman

He was originally the CEO of a company called GoldMine, a program that was the pioneer of CRM solutions. After selling GoldMine for $125 million dollars Jon took a 10 year break to be present with his family. Watch the podcast below or on our YouTube channel. During those years, Ferrara continued to watch the CRM market.

GoldMine 148
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The 8 best CRMs for marketing

Nutshell

What is a CRM system in marketing? But with the right Customer Relationship Management (CRM) solution, you can optimize your marketing to suit the unique needs of every customer, just like you might in a small independent business. What is a CRM system in marketing? What are some CRM marketing examples? What is CRM?

Marketing 171
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5 Ways to Generate More Webinar Leads

Zoominfo

Seasoned B2B marketers know a well-executed webinar is a goldmine for sales leads. Just consider these webinar lead generation statistics: 73% of B2B marketers and sales leaders say a webinar is the best way to generate high-quality leads ( source ). 44% of marketers have hosted or participated in a webinar.

Lead Rank 209
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15 Indispensable Company Research Tools for B2B Sales Reps

Zoominfo

What kind of marketers would we be if we didn’t include ZoomInfo on this list? Although we’ve primarily seen Sprout Social used for marketing and customer service purposes, the platform has a host of features that can help the average B2B sales rep learn more about the companies they’re trying to sell to. Check it out! Sprout Social.

Research 233
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All the things marketers can (and should) be doing with a CRM

Nutshell

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. We’ve got your back, marketers! Newsletters are near the top of the marketing funnel. Skip Ahead: Newsletter distribution.

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7 Leading SMB Marketing Trends with Infinite Selling Potential for Your Agency

BuzzBoard

In the world of SMB marketing, every click, nudge, and interaction counts towards success. With technological advancements, shifting consumer behaviors, and the ever-evolving digital ecosystem, the playbook for success in SMB marketing is being rewritten at a breathtaking pace. At present, this world is in a constant state of flux.

Trends 105