Appbuddy

DECEMBER 16, 2020

Send Time Optimization cannot guarantee your email is delivered when the user is active. But still, with STO there is no guarantee the recipient is active at the time of send and no guarantee you’ll be anywhere near the top of their inbox. It’s simple. Send Time Optimization is, simply, a best guess.

Everest 52

Everest Guarantee Email Marketing Media 52

Appbuddy

FEBRUARY 13, 2023

Since winning customer eyeshare is so critical during this period, Jen uses Validity’s View Time Optimization feature to guarantee top-of-inbox status at Yahoo and AOL—doubling response rates by doing so! She’s a big fan of Validity Everest to make sure her business-critical emails make it to customers’ inboxes.

Webinar Metrics 52

Webinar Metrics Strategy Everest Email Marketing 52

Appbuddy

DECEMBER 7, 2020

The email also showcases a great example of community-sourced content, with a “fan creations” section guaranteed to drive high open rates. The email highlights multi-channel options to support, and John Lewis also offers advice on cheering up friends and family who are struggling during this period.

Trends 52

Trends Retail Campaigns Scale 52