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CRM Hijacks Customer Experience Strategy

Tony Hughes

But here is the epiphany I had in working with these focus groups and capturing their issues and insights: Customer Relationship Management has been hijacked by software technology. A common theme with delegates in these research groups was that they never ask for funding for CRM because ‘CRM as a dirty word’.

CRM 82
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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Melissa Murillo is an award-winning and highly skilled sales leader with over a decade of experience in marketing and business development specializing in the IT channel. She has a passion for mentoring women and helping them find their love of sales. What is one a-ha moment you’ve had in your sales career? Deb Calvert.

Hiring 135