DiscoverOrg Sales

SEPTEMBER 26, 2017

Subscribe to our YouTube channel. We’re orchestrating a multi-channel plan across sales and marketing that will include outbound email, outbound calls, ad targeting, direct mail, personalized videos, and specialized events. I’m excited for this experiment, and I hope you’ll join us as we document our own successes and failures.

Account Based Marketing 307

Account Based Marketing Account Ideal Customer Profile Outbound 307

Partners in Excellence

MARCH 6, 2025

” The result might be a document or a presentation, sometimes I thought their value was assessed by the number of pages or the pounds/kilos the document weighed. What people learned about this process is the value wasn’t in the final document or the presentation.

Social Media 93

Social Media Fashion Energy Media 93

Zoominfo

MARCH 21, 2025

It is designed to support meeting documentation and reduce the need for manual note-taking. It is used to support post-meeting follow-up and maintain documentation within existing workflows. Gong Gong is a revenue intelligence platform that captures and analyzes customer interactions across various communication channels.

Sales Coaching 130

Sales Coaching Software Software Coaching 130

Zoominfo

MAY 31, 2018

Most marketers are (or should be) well on their way to GDPR compliance when it comes to website and landing-page form language, data transfer procedures, and documentation. Further, organizations must maintain documentation that lists: The personal information it collects and processes. The location of that information.

Lead Generation 217

Lead Generation Marketing Qualified Lead Leads Lead Gen 217

Openview

MARCH 15, 2019

Some of the most successful and influential SaaS companies include channel sales in their go-to-market strategy. For the uninitiated, channel sales refers to the process of partnering with third parties to get your product into the end user’s hands. Channel Sales versus Direct Sales – The Good and the Bad. Channel – Cons.

Channels 129

Channels Scale Hiring Lead Rank 129

SBI Growth

DECEMBER 4, 2012

This document gives you a sample comms plan to start from. Supply multiple channels to do so. Integrate all of these channels into one collection of feedback. Consider supporting these channels: Conversation or email from Sales person to direct manager. Get Marketing involved to jazz up the whole communication effort.

Compensation 292

Compensation Channels Fashion Construction 292

Sales Hacker

NOVEMBER 1, 2024

Product-Channel Fit: Finding the Right Growth Strategy for Your Product We often hear product- market fit, but not often enough is the importance of product- channel fit emphasized. Product-channel fit explained Product-Channel Fit measures how well a product aligns with its distribution channels to effectively reach its target market.

Channels 102

Channels Scale Strategy Distribution 102

Sales and Marketing Management

FEBRUARY 15, 2021

Sales leaders that are finding success training sellers virtually plan a variety of activities to improve learning retention, such as: Providing a mission document that sellers complete as they attend sessions. This document keeps track of actions the seller should complete after the virtual event concludes and across the balance of the year.

Education 194

Education Film Channels Cancellation 194

Zoominfo

JULY 1, 2020

Think of the way Google Docs makes sharing documents easier — data collaboration is the same idea. Channel data: What marketing channels are the most effective in attracting and engaging customers. Making data easily distributable allows stakeholders to work with it together more effectively.

Data 246

Data Intent Data How To Intent 246

Zoominfo

JANUARY 21, 2025

And GPT-specific platforms like OpenAIs documentation can also provide foundational knowledge. AI-Driven Multi-Touch Campaign Optimization: ZoomInfo enables GPT to optimize multi-touch campaigns by identifying the best channels, timing, and messaging for each contact. ZoomInfo offers additional learning resources, too.

Hiring 130

Hiring Lead Rank Intent Data Territories 130

Sales and Marketing Management

SEPTEMBER 23, 2018

Content repurposing is a multi-channel marketing strategy that puts your business message in every format and on every platform your potential customers are looking for it. You might think that official business documents are by no means marketing-related, but it’s actually the other way around. Let’s begin!

Lead Rank 232

Lead Rank eBook Twitter Video 232

DiscoverOrg Sales

AUGUST 19, 2016

Build a Multi-Channel Traffic Plan to Drive Inbound Candidates. We had a to build a multi-channel candidate attraction plan to drive candidate traffic. In fact, it has been documented by SocialTalent in their 2016 Global Recruiting Survey that candidates are 25% MORE likely to respond to a phone call than a LinkedIn InMail.

Hiring 222

Hiring Marketing Top of Funnel Cold Calling 222

Zoominfo

NOVEMBER 20, 2020

Engage allows reps to move seamlessly between different communication channels – making multi-tasking a breeze. Our activity is documented along the way so your pipeline is always fueled with accurate data for better predictability. “I used to have 5 different tabs open during a call. What is Sales Intelligence?

PeopleSoft 221

PeopleSoft Oracle Enterprise Enterprise 221

Cincom Smart Selling

APRIL 16, 2025

It covers every digital channel, including websites, mobile apps, social media, chatbots, email, and beyond, ensuring a seamless and consistent experience across the entire digital journey. Personalize interactions across channels like portals, emails, self-service platforms, apps, and even complex transactional communications.

Ideal Customer Profile 48

Ideal Customer Profile Customer Insurance Insurance 48

Zoominfo

SEPTEMBER 27, 2018

Candidate response rate can tell you which channels are most effective, which messaging resonates best with your audience, and when candidates are most likely to respond. 4. Use a multi-channel outreach strategy. You likely choose the channels and outreach strategies that work for you. Try a different channel!

Channels 183

Channels Social Media Ideal Customer Profile LinkedIn 183

Zoominfo

FEBRUARY 19, 2019

A comprehensive content calendar takes all buyer personas, marketing channels, and stages of the sales funnel into consideration. Cross-Channel Consistency. And, as your team grows, more people will have a hand in a variety of products, channels, and personas. Say your marketing team is organized by channel.

Top of Funnel 189

Top of Funnel B2B Buyer Persona How To 189

SMEI

MARCH 10, 2022

It should include things like the tactics you plan to use, the channels you’ll focus on, and the budget you have to work with. This involves creating a plan of action that includes your marketing budget, the channels you’ll use, the marketing tactics you’ll employ, and the timeframe for executing it. Free Marketing Guide.

Paid Content 194

Paid Content Strategy Marketing Buyer Persona 194

Sales 2.0

OCTOBER 23, 2023

And sad to say, not all these beautiful proposal documents ended up closing big deals. Highlight the specific digital channels or platforms you will leverage, such as social media, search engine marketing, content marketing, etc. • Now that we all have this new “intern” that can help with the proposal writing work.

Proposal 221

Proposal Social Media Media Decision Maker 221

DiscoverOrg Sales

JANUARY 10, 2018

We created a video series in which we “broke down the fourth wall” and documented our ABE efforts – not knowing exactly how it would end. Quite frankly, we weren’t sure how breaking down the fourth wall and documenting our own ABE efforts would play out. Episode 3: Executing an Account-Based Strategy.

Account Based Marketing 46

Account Based Marketing Account Video Decision Maker 46

Hubspot Sales

NOVEMBER 22, 2024

“By simply asking questions in natural language, they [growth teams] can access insights on which lead sources are performing best, identify trends, and understand how different channels contribute to conversions,” says Chu. Aside from automating tasks, streamlining your sales documentation is another way to save your sales pros time.

Lead Generation 72

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 72

Pipeliner

JANUARY 23, 2025

She encourages entrepreneurs to review these documents regularly to stay informed about their business’s financial health. online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score.

Video 71

Video Lead Rank Lead Scoring Education 71

Smooth Sale

MAY 12, 2025

Channel Matters: Choosing the Right Medium for the Message In today’s digital-first world, choosing the right communication channel can be as important as the message. Email may be more efficient for routine updates or documents. Some clients prefer to communicate through Slack or WhatsApp for informal chats.

Film 78

Film How To Loyalty Influencer 78

Hubspot Sales

JANUARY 11, 2021

PandaDoc is a proposal, contract, and document solution that helps you create, track, approve, and electronically sign sales (plus marketing, revenue ops, and customer success) documents faster. Integrate Proposify with HubSpot to create, send, sign, and track sales documents directly in HubSpot.

Sales Tools 143

Sales Tools B2B Tools Hubspot 143

Cincom Smart Selling

JULY 21, 2021

While most insurers have structured documents that are produced in high-volume batches (e.g., policies, contracts and billings) under control, most find the dynamic, ad hoc nature of letter correspondence to be difficult to tame, especially when delivering personalized content in real time across a multitude of channels.

Insurance 118

Insurance Insurance Policies Face-to-face 118

Zoominfo

JULY 24, 2018

That’s why successful inbound recruiting programs start with documentation of job candidate personas. If you’re dedicated to making inbound recruiting work, you must manage your employer brand across all relevant online channels. In our highly digital business environment, your ideal candidates are spread out across multiple channels.

Inbound 172

Inbound Hiring Lead Rank Lead Scoring 172

Nutshell

OCTOBER 16, 2024

We’re bringing you a better way to organize your marketing efforts, innovations that will engage your leads and customers across multiple channels, and enhancements to our meeting scheduler tool you won’t want to miss.

Call-back 71

Call-back Campaigns Channels Report 71

Cincom Smart Selling

FEBRUARY 21, 2025

5- Quote & Proposal Automation Automated quotation and proposal generation capabilities of the CPQ software helps sales teams produce professional, error-free documents. It allows businesses to configure quotes in different regional currencies, apply localized pricing rules, and generate documents in multiple languages.

Discount 48

Discount Guarantee Engineering Proposal 48

Hubspot Sales

OCTOBER 10, 2018

Implementation: Developer documentation. Implementation: Developer documentation. Plus, you’ll enjoy 300 fraud rules per transaction, higher PCI compliance, and easy integration with more than 100 online carts and extensive documentation. Implementation: Developer documentation. Implementation: Developer documentation.

Banking 145

Banking Retail Scale Enterprise 145

Cincom Smart Selling

FEBRUARY 25, 2025

Some products are limited to simply doing the math to ensure accurate price calculations, while more sophisticated products fully integrate with back-office systems, CRM, and marketing-automation applications, offering robust document creation capabilities.

Proposal 48

Proposal Software Software Scale 48

Zoominfo

FEBRUARY 12, 2024

There are two regulations that are most relevant to B2B sales and marketing teams: The Personal Information Protection and Electronic Documents Act ( PIPEDA ) Canada’s Anti-Spam Legislation ( CASL ) Here are some key factors to consider when crafting a compliant, responsible, scalable go-to-market strategy in Canada.

Telemarketing 130

Telemarketing Marketing Inbound Intent Signal 130

Hubspot Sales

JUNE 22, 2020

Additionally, if your new hire needs access to any special systems, have the steps they need to take to gain access documented so the employee can immediately begin requesting the access they need to do their role. Have digital onboarding and company culture documents ready. Encourage over-communication.

Hiring 137

Hiring How To Hubspot Face-to-face 137

Vengreso

NOVEMBER 12, 2024

00:14:37 – Importance of Sales Guide and FAQ Document Jon emphasizes the importance of including a QA document in the sales guide for coaching sales reps. 00:14:37 – Importance of Sales Guide and FAQ Document Jon emphasizes the importance of including a QA document in the sales guide for coaching sales reps.

Objections 72

Objections Opportunity Ideal Customer Profile Face-to-face 72

Zoominfo

AUGUST 7, 2018

The robust reporting options display important marketing metrics at a glance: Pipeline by account type, leads driven by campaign, top marketing channels, and unspent marketing dollars. Rather than dealing with the back and forth of email, B2B marketers can message coworkers directly or use the channel feature to organize conversations.

B2B 178

B2B Tools Lead Rank Lead Scoring 178

Zoominfo

JULY 13, 2020

Because they know exactly who they are targeting, they can distribute customized content to potential customers using their preferred channels. Data-driven personas, on the other hand, should be dynamic, ever-changing documents. Additionally, personas can help to enhance SEO strategy. Step 3: Create Your Persona.

Data 213

Data Buyer Persona Demographics Survey 213

Sales and Marketing Management

JUNE 22, 2018

Leading a team of salespeople in a world of ever-changing purchasing trends, a proliferation of new engagement channels, and highly educated customers, is stressful. Author: Kevin McGirl Sales managers have a tough job. It requires patience, agility, and a lot of motivational guidance. Prepare smarter reports.

Sales Management 196

Sales Management B2B Fashion Call-back 196

Sales and Marketing Management

SEPTEMBER 4, 2018

In this context, I’m referring to companies that sell their products and services directly to their customer base rather than selling through retail or other sales channels (distributors, value-added resellers, system integrators, and so on). Companies face stiff competition and customers have multiple options. Measure what matters.

Hiring 222

Hiring Decision Maker Ideal Customer Profile Sales Qualified Lead 222

Zoominfo

AUGUST 25, 2020

It manages marketing processes and multifunctional campaigns, across multiple channels, automatically, allowing businesses to target customers with automated messages across email, web, social, and text. Lack of Employee Motivation: Believe it or not, company culture and employee productivity are inextricably linked.

Marketing 221

Marketing Campaigns ROI Scale 221