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Email Tips to Prepare for a Record-Breaking Peak Sales Season

Appbuddy

Brands rely heavily on the email channel to drive customer engagement and sales revenue during this peak period. . These messages may be the push holiday bargain hunters—who may be browsing for the best discount or waiting to see if prices drop even lower—need to make a purchase. Marketers need a more effective plan. .

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Email & Ecommerce: Christmas 2020 Trends

Appbuddy

The email highlights multi-channel options to support, and John Lewis also offers advice on cheering up friends and family who are struggling during this period. John Lewis has also stepped back from its previous blockbuster campaigns, adopting a theme of giving to charity rather than giving presents.

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