Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Social Media 130

SBI Growth

DECEMBER 2, 2013

In this post we’ll focus on the B2B Demand Generation (DG) plan. Download the 2014 B2B Demand Generation Planning template here to get started. B2B Demand Generation – Building a Base Plan. Then continue with a set of strategies to support those goals. Agile Demand Generation Execution Process.

Demand Generation 310

Demand Generation Demand Generation Targets Marketing Buyer Persona 310

SBI Growth

APRIL 8, 2013

These factors all contribute to formulating your marketing strategy and consequently your org chart. DEMAND GENERATION. You also need someone responsible for launching, measuring and optimizing all demand generation channels. What are the best demand generation levers to pull to stimulate inquiries?

Top of Funnel 319

Top of Funnel Marketing Demand Generation Demand Generation Targets 319

SBI Growth

NOVEMBER 27, 2013

Here are four steps to ensure you get it right: STEP #1 – FINALIZE STRATEGY. A successful product launch starts with a good strategy. The team should include stakeholders from sales, marketing, channel partners, product development, customer service and operations. Channel Strategy & Sales Goals.

Ideal Customer Profile 288

Ideal Customer Profile Demand Generation Agencies Marketing Demand Generation 288

SBI Growth

AUGUST 22, 2012

Guide your team to build reports to measure the effectiveness of your Content Marketing and Demand Generation campaigns at driving leads. Definition: A more granular approach to source tracking by identifying visitors driven from specific Demand Gen campaigns such as Pay-Per-Click campaigns. Why do you care? Why do you care?

ROI 306

ROI Omniture Data Demand Generation 306

Zoominfo

FEBRUARY 25, 2021

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What does a “good lead” look like anyway?

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

SBI Growth

JANUARY 31, 2013

Does your messaging strategy feel more like an SOS strategy? Is it a strategy built on hope? Your team has developed a messaging strategy. The CMO world of multiple channels, social media, content marketing, demand generation, and lead development extends the importance of messaging to a much broader scale.

Buyer Persona 330

Buyer Persona Demand Generation Agencies Customer Scale 330

SBI Growth

FEBRUARY 6, 2014

Demand generation managers, campaign managers, lead development representatives, etc. This person plans and executes a content strategy that supports and extends your marketing initiatives. 1: Strategy – what will the overall content strategy be? What distribution channels will be used? New opportunities.

Leads 288

Leads Marketing Qualified Lead Distribution How To 288

SBI Growth

MAY 1, 2013

Strategy & Planning. Demand Generation. Partner or Channel Marketing. No clear marketing strategy. Demand Generation. She also selected a Content Management System to incorporate more structure into the organization. Lead Management. Marketing Operations. Product Marketing. Loyalty Marketing.

Outsourcing Services 296

Outsourcing Services Marketing Demand Generation Agencies Demand Generation 296

SBI Growth

JUNE 1, 2013

Tracking new business generated from marketing leads presupposes several things: Demand Generation Strategy that fills the top of the funnel. They target these channels with their demand gen efforts. They also track the investment and leads sourced from each channel.

Top of Funnel 296

Top of Funnel Buyer Persona Marketing Sales Qualified Lead 296

SBI Growth

NOVEMBER 26, 2013

Did the reps have the expertise, and were they deploying the best channels? Demand generation. This team is responsible for ensuring the initiatives are aligned with the new strategy. Marketing would need to oversee the demand generation initiative. How many were there and how did they prefer to buy?

Demand Generation Targets 282

Demand Generation Targets Demand Generation Sales Operations Analysis 282

SBI Growth

JULY 7, 2013

A BPM provides the marketing team a blueprint for effective demand generation and lead management. The key to a successful marketing strategy is influencing the early stages of the Buyer’s Journey. The buyer research also provides insight into your social media strategy. What does a Buying Process Do?

Marketing 310

Marketing Lead Nurturing Demand Generation Agencies Social Media 310

SBI Growth

FEBRUARY 5, 2013

You should optimize every offline channel to continue your buyers journey online to declare themselves. Start thinking about what you can gamify in your online strategy. Use these optimizations to improve your mobile responsive site and demand generation strategy. What did we learn? My vote goes to Oreo.

Lead Rank 325

Lead Rank Lead Scoring Advertising Advertising 325

SBI Growth

OCTOBER 28, 2013

We have included his insight as part of our 7th annual research tour: " How to Make Your Number in 2014: A Sales Strategy You Can Execute." Here’s SBI’s insight into five of Doug’s priorities: Take advantage of the S1 – this is a unique opportunity to leverage the prospectus exercise and bring together a consolidated strategy.

Outsourcing Services 300

Outsourcing Services Demand Generation Agencies Lead Rank Lead Scoring 300

Zoominfo

AUGUST 24, 2021

It largely depends on your website’s performance, content activation strategy, the use cases for your revenue team, and the capacity to manage another system in your toolkit. Chatbots are a lead generation machine capable of driving forward conversations, which are the start to a great customer relationship.

Demand Generation Targets 130

Demand Generation Targets Demand Generation Engineering Top of Funnel 130

SBI Growth

JUNE 19, 2013

If you’re going to take this route, you better: Be extremely sure your strategy is complete and dead on. Align your Lead Generation strategy with your buyer research. Develop content that delivers the right message, to the right person, at the right time, via the right channel. Describe your social media strategy.

Marketing 276

Marketing Top of Funnel Sales Qualified Lead Demand Generation 276

SBI Growth

SEPTEMBER 18, 2012

What channel of Demand Generation can yield the highest return and sustained success? Buyers have changed, but has your SEO strategy? Your content marketing strategy should be leveraging every piece of content and ensuring that it is optimized content. CMO’s are tasked with driving customer acquisition.

Top of Funnel 276

Top of Funnel Lead Rank Lead Scoring Funnel 276

SBI Growth

SEPTEMBER 4, 2013

Your marketing strategy is not just about making the number this year. Great CMO’s set a strategy to make the number in 2014 and beyond. Sign up for SBI’s 7th annual research tour: " How to Make Your Number in 2014: A Sales Strategy You Can Execute." You now have the support of the CEO to modernize the marketing organization.

Hiring 303

Hiring Sales Qualified Lead Lead Rank Lead Scoring 303

Zoominfo

APRIL 25, 2021

But the reality is it largely depends on your website’s performance, content activation strategy, the use cases for your revenue team, and the capacity to manage another system in your toolkit. Chatbots are the perfect tool to amp up your website while seamlessly fitting into your demand generation engine.

Demand Generation 100

Demand Generation Demand Generation Targets Engineering Top of Funnel 100

Pointclear

MAY 14, 2013

My guest today is Michael Brenner, Vice President of Marketing and Content Strategy at SAP and Managing Editor for the SAP Business Innovation site. Michael is also the author of B2BMarketingInsider.com , where he discusses content marketing, demand generation, mobile strategy, and sales alignment to name a few.

Top of Funnel 260

Top of Funnel SAP Cost per Acquisition Customer 260

Hubspot Sales

NOVEMBER 21, 2018

Steps for developing a GTM strategy. Map a value matrix and messaging strategy to each persona. Pick a sales strategy. Generate interest. So, here’s my step-by-step guide to building your own go-to-market strategy using the strategies I’ve implemented to build multiple companies throughout the years.

Paid Content 145

Paid Content Top of Funnel Lead Rank Webinar Metrics 145

SBI

OCTOBER 12, 2017

The strategies and solutions that work for one organization may fall flat for yours. You can achieve a higher close rate with an ABM strategy if 1) you’re focused on best-fit accounts, and 2) your sales and marketing teams are aligned. To get there, you’ll need a smart mix of marketing and sales strategies.

Account Based Marketing 132

Account Based Marketing Ideal Customer Profile Inbound Lead Rank 132

Zoominfo

AUGUST 4, 2020

You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. A good place to start when developing a lead scoring strategy is to look at your list of current customers, and identify what they have in common. How do you define a lead?

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 246

Pointclear

MAY 29, 2012

The new demand waterfall recognizes several new sources of opportunity: inbound AND outbound, rep generated, multi-touch nurture programs. True demand generation health is all about balance (it is not all inbound and not all outbound). Synchronize the client/prospect/employee experience across all channels.

Revenue 174

Revenue Demand Generation Agencies SAP Webinar Metrics 174

SBI Growth

FEBRUARY 6, 2014

Demand generation managers, campaign managers, lead development representatives, etc. This person plans and executes a content strategy that supports and extends your marketing initiatives. 1: Strategy – what will the overall content strategy be? What distribution channels will be used? New opportunities.

Leads 180

Leads Marketing Qualified Lead Distribution How To 180

Emissary

NOVEMBER 17, 2021

For tech companies that specialize in cybersecurity for the financial services industry, the demand for the product is already there. Your demand generation strategy will help you position your company ahead of competitors and amplify your message to prospects. Demand Generation vs Lead Generation.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation Targets Strategy 52

Hubspot Sales

APRIL 6, 2020

Every sales team needs sales strategies, and a strong sales strategy plan builds the foundation for a cohesive, successful sales team and organization. Sales strategies also align salespeople on shared goals and empower them to do their best work — keeping them happy and successful, too. Demand Generation.

Webinar Metrics 144

Webinar Metrics Strategy Hiring Inbound 144

Zoominfo

FEBRUARY 1, 2018

Ready to learn more about the state of B2B lead generation? Here are the most important B2B lead generation statistics to inform and evolve your B2B lead generation strategy: B2B Lead Generation Statistics: The Current State of Lead Generation. 3 Creative B2B Lead Generation Tactics. Keep reading.

Lead Generation 243

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 243

Zoominfo

NOVEMBER 8, 2021

Aim for an area that’s big enough to build a sizable campaign list, but small enough that a single marketing strategy suffices. Let’s dive into the specifics around building an international marketing strategy. 4 Considerations for Building an International Marketing Strategy 1. And where do you go from there?

Webinar Metrics 130

Webinar Metrics Demand Generation Agencies Lead Rank Marketing Qualified Lead 130

Zoominfo

OCTOBER 13, 2021

At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo.

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

The Pipeline

JUNE 8, 2011

As usual, I invite you to have your two cents, and view all our videos at Renbor’s You Tube channel Sell Better. Communication Strategy. Demand Generation. Sales Strategy. Recently someone turned the table on me asked me why I ask that question and what my view is on what should be in your pipeline.

Pipeline 224

Pipeline Cold Calling Hiring Compensation 224

The Pipeline

MARCH 30, 2011

To get more insight on that, you can read a related article “ Working Backwards From Your Goal To Get Ahead “ Look forward to your comments, and invite you to visit our YouTube Channel to view other SellBetter sales videos. Communication Strategy. Demand Generation. Sales Strategy. Tibor Shanto.

Pipeline 222

Pipeline Prospecting Cold Calling Sales Qualified Lead 222

DiscoverOrg Sales

JANUARY 10, 2018

Watch as DiscoverOrg’s sales, marketing, and customer success teams step through the planning and execution of a true account-based everything strategy. Episode 3: Executing an Account-Based Strategy. The pilot episode of INSIDE LOOK is a great introduction to Account-Based Marketing and Account-Based Everything.

Account Based Marketing 46

Account Based Marketing Account Video Decision Maker 46

Pointclear

MAY 20, 2016

They recommend that as a first step toward capturing these key performance indicators, clients walk through a model that breaks down typical marketing contribution and mix based on three go-to-market strategies: direct enterprise accounts, inside commercial accounts, and small-and-medium-sized business (SMB)/channel accounts.

Sales Qualified Lead 133

Sales Qualified Lead Marketing Demand Generation Demand Generation Targets 133

Zoominfo

AUGUST 4, 2020

You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. A good place to start when developing a lead scoring strategy is to look at your list of current customers, and identify what they have in common. How do you define a lead?

Lead Rank 195

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 195

Zoominfo

AUGUST 27, 2024

ZoomInfo The ZoomInfo Marketing platform is designed to optimize marketing strategies with deep, data-backed insights and advanced targeting capabilities. ZoomInfo Marketing offers account-based marketing (ABM) and multi-channel outreach tools that help businesses engage with the right prospects at the right time.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Software 130

Allbound

FEBRUARY 12, 2020

Channel partners provide several benefits to your company. Successfully managing partner relationships and maintaining channel sales results is key to your success. We asked some of the top channel leaders about the keys to partner success: 1) Put In The Work for Your Partners. 4) Win The Confidence of the Channel. “Be

Demand Generation Agencies 68

Demand Generation Agencies Channels Demand Generation Demand Generation Targets 68