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Field work went away because events went away, and field sales and outsidesales all went away or went inside,” says Nina Wooten, director of demandgeneration at ZoomInfo. Suddenly, there was a lot more noise, and every sales rep had to do a lot more.” It’s all about options.
The evolution of Sales & Marketing into Revenue Ops & Customer Ops. YoY Increase in CAC leading to increased reliance on channel partnerships. The role of text messaging and other unconventional communication channels in sales prospecting and customer success. Facing the Reality of A.I.
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