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GTM 131: Being CMO Under Mark Benioff of Salesforce and the Innovator’s Dilemma

Sales Hacker

And of course then Salesforce expanded into customer service, which is, I think maybe now their number one revenue line, the service cloud, and it was a whole legacy set of apps and the whole legacy set of call centers and infrastructure that was going to move to the cloud. That was like groundbreaking at the time.