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Click to start video at this point —Asked about what companies are thinking and doing about satisfying their customers in 2012, Ginger notes the combination of the current economy and customers having social media megaphones means companies can’t hide from what customers are saying anymore.
Bob says customers value dealing with employees who have the power to act. Examples can include employees being able to spend money in customerservice, issue a refund or negotiate price without checking with managers. And the fifth habit is being able to deliver that change in a way that is delightful to customers.
HubSpot shows you how to use data to reach out precisely when a prospect wants and not a moment sooner, leverage emerging channels to give prospects options and more control over how they engage with you, and pick up sales strategies that leave prospects feeling helped not harassed.
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