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In search of greater levels of sales efficiency and customer engagement, organizations have spent the last 20 years implementing myriad new technologies. Omni-channel content delivery : Web and cloud-based solutions and mobile capabilities are crucial to adoption as the mobile workforce takes hold.
In search of greater levels of sales efficiency and customer engagement, organizations have spent the last 20 years implementing myriad new technologies. Omni-channel content delivery : Web and cloud-based solutions and mobile capabilities are crucial to adoption as the mobile workforce takes hold.
One of the first people I studied in directresponse sales was Eugene Schwartz. He’d been in directresponse since the 50s, and he’d sold an estimated 4 BILLION dollars worth of books by the time he died in 1995. If your offer sucks, it doesn’t matter if you’re channeling the ghost of William Shakespeare.
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