Channels Cost per Acquisition Everest 
Appbuddy
FEBRUARY 2, 2021
This last point carries real costs. The report calculates Cost Per Acquisition (CPA) at ± £29 , which places the impact of poor data quality in stark relief. The use of key performance indicators (KPIs) to measure data quality is also reasonably common ( 61% ). At Validity, this is a topic close to our hearts.
Appbuddy
MAY 18, 2021
Email is consumers’ preferred channel for receiving marketing communications , and the basis of any email marketing program is the quality of the mailing list. These factors can also cost money, as wasted cost per acquisition and reduced customer lifetime value mean diluted return on investment (ROI).
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