Channels, Cost per Acquisition and Everest

Email Data Quality: Compliant, Correct, Complete

Appbuddy

FEBRUARY 2, 2021

This last point carries real costs. The report calculates Cost Per Acquisition (CPA) at ± £29 , which places the impact of poor data quality in stark relief. The use of key performance indicators (KPIs) to measure data quality is also reasonably common ( 61% ). At Validity, this is a topic close to our hearts.

Cost per Acquisition

Cost per Acquisition Data Everest Webinar Metrics

All About Email Verification

Appbuddy

MAY 18, 2021

Email is consumers’ preferred channel for receiving marketing communications , and the basis of any email marketing program is the quality of the mailing list. These factors can also cost money, as wasted cost per acquisition and reduced customer lifetime value mean diluted return on investment (ROI).

Cost per Acquisition

Cost per Acquisition Everest Harvest Consumer

Sales Pro Central

Email Data Quality: Compliant, Correct, Complete

All About Email Verification

Webinars

Stay Connected