Zoominfo

SEPTEMBER 3, 2020

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. Though email is an extremely effective communication channel that’s ever-evolving, it’s one of the most time-consuming. Set up retargeting emails specifically for non-email openers.

Prospecting 262

Prospecting Scale Lead Nurturing How To 262

Zoominfo

OCTOBER 27, 2020

And what’s more, customers go crazy for it: 91% of consumers are more likely to shop with brands who provide relevant offers and recommendations. Consumers know what they want, and they aren’t afraid to say no to a service or product that doesn’t meet their unique, personalized needs. It Humanizes Your Brand. Use Technology.

B2B 246

B2B Marketing Segment Scale 246

Connext Digital

DECEMBER 9, 2019

As modern digital marketing technologies get newer and bolder, the age-old tool that is email remains one of the best and most cost-effective channels to reach customers on a massive scale. Take hyper-personalization, for instance, which takes things a notch above personalized email marketing. billion in 2023.

Email Marketing 83

Email Marketing Marketing Campaigns Scale 83

Apptivo

MAY 18, 2021

Email marketing is one of the most important ways to attract customers and grow your business. Whether your business is small or large, Email marketing holds the same importance for everyone just because every other marketing channel isn’t much reliable. Collecting email addresses from everywhere.

Email Marketing 98

Email Marketing Social Media Marketing Campaigns 98

Connext Digital

NOVEMBER 21, 2023

Email marketing continues to be an effective channel for reaching customers and driving business growth. As we head into 2024, several key trends are emerging that savvy marketers should keep on their radar. Personalization Gets Smarter Personalization has been a best practice for email marketers for years now.

Email Marketing 98

Email Marketing Trends Marketing Retail 98

Appbuddy

DECEMBER 19, 2022

Email volumes reached all-time highs, competition in the inbox grew stiffer than ever, and subscriber fatigue was an ever-present threat. . Plus, email was forced to compete with emerging channels like TikTok and SMS. Yet through it all, brands found ways to entice subscribers to open and click through their emails. .

Email Marketing 94

Email Marketing Campaigns Marketing Discount 94

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. Lead capture software is a vital tool that enables companies to identify, collect, and manage potential customer information across various channels.

Lead Capture 130

Lead Capture Software Software Sales Qualified Lead 130

Zoominfo

MARCH 4, 2018

While this undoubtedly makes for an ideal buying situation, it makes the job of a marketer significantly more difficult. Think about it: When a consumer is constantly presented with hundreds of different brand messages, how can you cut through the noise to capture their attention? Enter, personalization. Don’t believe us?

Marketing 194

Marketing Scale Segment Channels 194

Nutshell

JANUARY 30, 2025

Here are some key reasons why marketing reports are essential to make informed business decisions: Easy data access: Marketing reports provide an easy way to access crucial data on your KPIs across all critical channels, from social media and email marketing to SEO and paid ads.

Report 83

Report Lead Rank Lead Scoring Marketing 83

SMEI

MARCH 10, 2022

Now that you have a good understanding of your objectives and your competition, it’s time to create a marketing plan of action. It should include things like the tactics you plan to use, the channels you’ll focus on, and the budget you have to work with. Developing a buyer persona is an important part of your target market research.

Paid Content 194

Paid Content Strategy Marketing Buyer Persona 194

Pipeliner

FEBRUARY 8, 2025

Automate Routine Tasks: Leverage AI to handle repetitive tasks like social media posting and email marketing. Mitch shared how AI can facilitate this process: Continuous Practice Traditional role-playing can be time-consuming and logistically challenging. He is CSMO at Pipeliner CRM.

Coaching 94

Coaching Video Social Media Exercises 94

SMEI

DECEMBER 20, 2022

This is especially true for marketing, as digital channels and tools have become central to reaching and engaging customers. As a result, in 2023, we will see more chief marketing officers (CMOs) partnering with chief technology officers (CTOs) in order to effectively leverage technology to achieve their marketing goals.

Trends 61

Trends Social Media Marketing Airlines 61

eGrabber

JUNE 4, 2021

Email marketing is one of the most effective and affordable marketing strategies. Companies nowadays use various marketing channels to reach their prospects. But email marketing always tops the marketing channels that offer the best ROI. Benefits of email marketing.

Email Marketing 74

Email Marketing ROI Marketing Discount 74

Connext Digital

JANUARY 23, 2018

Digital channels present new markets and new opportunities for businesses. But, there are many businesses, whether small or large, that have not realized the power of digital channels, while some of those who do still fail to harness its full potential in reaching their business goals. Display Advertising. Brand Awareness.

Channels 85

Channels Advertising Advertising Social Media 85

Sales Hacker

OCTOBER 31, 2018

At least 69 percent of businesses invest significant time and money into email marketing, according to a recent survey by business news website The Manifest. But unlike the advertising channels that came before it, the internet was a much better platform for having direct conversations with buyers. Invest in great content.

Email Marketing 85

Email Marketing Buyer Persona Marketing Lead Rank 85

Zoominfo

MAY 27, 2019

Here are three ways to get the most out of marketing automation platforms: 1. The ultimate goal of any modern marketing strategy is to send highly relevant content to an audience ready to consume it. Your marketing automation platform is the vehicle that makes this possible. Map your content to your buyer’s journey.

Top of Funnel 197

Top of Funnel Lead Rank Lead Scoring Marketing 197

Zoominfo

OCTOBER 13, 2023

For example, signing up to a mailing list on a website is the first action, and affirming that consent through a confirmation email link is the second action. The rules around telemarketing in a B2B context are more relaxed, making telemarketing a viable go-to-market channel in Germany.

Telemarketing 130

Telemarketing Strategy Inbound Intent Signal 130

Nutshell

FEBRUARY 16, 2021

Of all the trends that come and go, email marketing isn’t one of them. As long as email exists, companies will always spend time, money, and energy on their email marketing campaigns. General email marketing statistics. These statistics are relevant for almost all email marketers.

Email Marketing 62

Email Marketing Marketing Segment Campaigns 62

Sales and Marketing Management

JANUARY 25, 2019

Don’t Forget about Email. While we are on the subject of eBooks and whitepapers, email is just about the perfect medium to spread them, not to mention that email marketing sports the highest ROI rate of 4400 percent. There is more content out there than ever, and people are more than ready to consume it.

B2B 235

B2B Marketing eBook Social Media 235

Zoominfo

MAY 24, 2018

According to the 2018 Event Marketing Benchmarks Report that surveyed over 400 mid- to senior level event marketers, 95% of respondents state that live events provide attendees with a valuable opportunity to form in-person connections in an increasingly digital world ( source ). What is event branding?

Social Media 185

Social Media Conference Campaigns Media 185

Sales and Marketing Management

APRIL 27, 2017

What this means is that you likely almost never respond to a salesperson who just sends you a cookie-cutter email and doesn’t follow up with a phone call. This does not mean I’m advocating for the elimination of email as a sales communication channel. Yet in the years since then, consumer expectations have changed.

Strategy 136

Strategy Channels Decision Maker Email Marketing 136

Apptivo

MAY 14, 2021

In this Apptivo blog, you’ll be getting to know how to plan a proper post-pandemic channel strategy with the best CRM system & CRM tools in a cloud business management software suite. Global businesses have been conscious about shifting their marketing channels online while managing their digital transformation in a very careful manner.

Channels 71

Channels Trends Strategy CRM 71

Connext Digital

OCTOBER 22, 2024

As the holiday season approaches, marketers everywhere are gearing up for one of the most crucial times of the year. Consumers are ready to spend, engage, and connect with brands in a more personalized way than ever before. This is why first-party data is the most valuable guest at your holiday marketing party.

Campaigns 52

Campaigns Data Marketing ROI 52

Pointclear

APRIL 24, 2018

It should come as no surprise that I recommend against email as the exclusive channel to reach prospects: Automating the right process is smart. SiriusDecisions’ warns against “responding to an inbound inquiry solely with outbound email. Automated marketing does make sense in some situations.

Lead Rank 140

Lead Rank Lead Scoring Direct Mail Marketing 140

Connext Digital

MAY 21, 2024

This is why turning your single channel campaign into a multi-channel one can really benefit your marketing strategy. Consumers engage with brands through various platforms, and meeting them where they are is vital. Here are a few reasons: Increased Reach: Different channels attract different audiences.

Channels 52

Channels Campaigns Social Media Marketing 52

Connext Digital

JUNE 28, 2022

Having your marketing campaign only utilize one channel may cause your business to miss out on endless opportunities! With so many channels to choose from, you may find yourself intimidated. Let our team help you understand why you should make your marketing strategy a multichannel approach this year and in the years to come!

Strategy 98

Strategy Marketing Channels Loyalty 98

SalesFuel

AUGUST 5, 2024

After all, you and your client created the ad to target a very specific consumer group, right? How Marketers Can Use Audience Segmentation to Achieve Rich ROI What is Audience Segmentation? Luckily, the more consumers interact with your client, the more breadcrumbs they leave to follow and build profiles on. The answer is AI.

Segment 104

Segment ROI Ideal Customer Profile Marketing 104

BuzzBoard

JULY 15, 2024

How Can Personalized Email Marketing Transform the Sales Strategies of Mid-Sized Companies? This is particularly crucial if your digital marketing efforts are targeted toward mid-sized businesses. Here, we explore how personalized email marketing can reinvent sales strategies for these enterprises.

Email Marketing 52

Email Marketing Company Marketing Segment 52

Zoominfo

JULY 14, 2023

But they can also face a winding path to purchase , sprawling buying committees, and a dizzying number of channels vying for their attention. For B2B marketers, that means the challenge of effectively reaching, engaging, and converting their target audience is more complex than ever.

Paid Content 130

Paid Content Report B2B Top of Funnel 130

Zoominfo

AUGUST 3, 2022

Record-high consumer spending followed by record-high inflation. And even more confounding, record-low consumer sentiment. The constant pendulum swings give consumers and businesses little confidence for planning ahead, and the only thing we can probably agree on is that everything really is weird.

Top of Funnel 130

Top of Funnel Marketing Advertising Advertising 130

SendBuzz

APRIL 30, 2023

It’s not a hidden fact that emails perform better than social media. 60% of customers said that they have made purchase after receiving the marketing message via email. Another reason for a small business to choose email marketing is because it’s budget-friendly. But that is not the case.

Small Business 52

Small Business Small Business Email Marketing Marketing 52

SendBuzz

APRIL 30, 2023

It’s not a hidden fact that emails perform better than social media. 60% of customers said that they have made purchase after receiving the marketing message via email. Another reason for a small business to choose email marketing is because it’s budget-friendly. But that is not the case.

Small Business 52

Small Business Small Business Email Marketing Marketing 52

SendBuzz

APRIL 30, 2023

It’s not a hidden fact that emails perform better than social media. 60% of customers said that they have made purchase after receiving the marketing message via email. Another reason for a small business to choose email marketing is because it’s budget-friendly. But that is not the case.

Small Business 52

Small Business Small Business Email Marketing Marketing 52

SendBuzz

APRIL 27, 2023

Can you guess how many businesses rely on email marketing? 91 percent of US consumers still use email every day, and emails are thought to be at least three times as likely to lead to purchases than social media are, with an average order value that is 17 percent greater. What is Email Marketing?

Email Marketing 52

Email Marketing Marketing Campaigns Advertising 52

Zoominfo

OCTOBER 5, 2021

.” – @ducttape Find more #personalization quotes on the blog: [link] pic.twitter.com/U3ENGnZyMu — ZoomInfo (@ZoomInfo) October 10, 2018 Benefits of Marketing Personalization By creating and distributing the right kind of content to the right person, you can dramatically increase conversion rates.

B2B 130

B2B Marketing Segment Consumer 130

Appbuddy

JUNE 15, 2021

Relied upon by many, the email channel is a staple in the personal and professional lives of senders and recipients around the world. In October, email will celebrate its 50th birthday… and it’s been quite the journey. In October 1971, email was born when Ray Tomlinson sent the first ever email.

Government 98

Government Consumer Channels Lead Rank 98

SendBuzz

MAY 20, 2023

Because email marketing makes use of a platform that people already frequently use, it offers the capacity to nurture leads. But not everyone makes effective use of email marketing as they approach the client without a prior plan. The market size of email marketing is $7.5 billion by 2027.

Email Marketing 52

Email Marketing Strategy Marketing Campaigns 52