Zoominfo

JANUARY 15, 2021

To be actionable, your content must make tactical use of calls to action, offers, promotions, demos, and free trials that move prospects along the buyer’s journey. While your industry has likely been affected by this too, building out a strategy for virtual events can be a great way to attract prospects.

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

Pointclear

JANUARY 9, 2014

And, it’s irritating to your prospects. Reading the “7 Lies” post reminded me of a conference presentation I saw years ago. And today, that consistency needs to reach across channels. Social Media Marketing is an effective lean gen channel for B2C but not as much for B2B. Dirty data doesn’t help and is costly to clean up.

Lead Generation 257

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 257

Sales Hacker

FEBRUARY 18, 2021

Sales leaders and trainers (and their marketing counterparts) spent 2020 trying to figure out how to translate in-person conferences into compelling, engaging virtual events. And because COVID-19 still hasn’t gone away, sales conferences are still taking on a virtual format. 9 sales conferences and events to attend in 2021.

Conference 119

Conference Sales Enablement Networking B2B 119

Hubspot Sales

OCTOBER 26, 2017

Professional conferences are not only an opportunity to meet industry leaders -- and maybe do a little prospecting -- they’re also a way to break yourself out of your usual routine and pick up new skills. After all, as valuable as conferences can be, they’re still time away from the office. The Best Sales Conferences.

Conference 111

Conference Scale Inbound Hiring 111

No More Cold Calling

JANUARY 14, 2021

The Gatekeeper Died: Why That’s a Good Thing” is the topic for my new, monthly, live Sales TV Show on the Sales Experts Channel. So, I’m committing to spending time on-camera answering your questions and sharing powerful tips and methods to revolutionize your prospecting. Actually, it’s more like Talk Radio, but on video. Always free.

Gatekeeper 265

Gatekeeper Cold Calling Referrals Telemarketing 265

Costello

APRIL 1, 2019

And the idea for a conference just started organically from here. These meetups grew to the point that having a dedicated conference just made sense. Now in its third year, the Sales Development Conference is filling a gap in the market for content and resources dedicated to this unique space.

Conference 97

Conference Outsourcing Services Top of Funnel Networking 97

DiscoverOrg Sales

MAY 23, 2018

Kill lead generation channels that don’t convert. To maximize results prospects should both 1.) 4: Kill lead channels with low conversion. Because often Marketing KPIs are centered around volume of leads revolve around views and clicks, a channel that delivers a lot of leads is usually a good thing. Tag-team at events.

Lead Rank 257

Lead Rank Marketing Qualified Lead Lead Scoring Top of Funnel 257

No More Cold Calling

JUNE 9, 2019

But very few understand how to incorporate technology into their prospecting strategy. So, they rely on outdated tactics that fail to engage the 21st-century buyer—tactics like cold calling, sending cold emails, and stalking prospects on social media. That’s still true, but cold calling has evolved as sales channels have evolved.

Sales Qualified Lead 269

Sales Qualified Lead B2B Lead Rank Lead Scoring 269

Pointclear

JANUARY 24, 2012

Social media is a different marketing channel than all those that came before it. You sell to a person on the other end of the phone line, email message or conference table. Is it challenging to find the prospects? B2B marketers don't target Monolithic Company X or Big Conglomerate Y. They target the purchase decision-maker.

B2B 192

B2B Social Media Face-to-face Twitter 192

Partners in Excellence

OCTOBER 30, 2020

It’s customers prospecting–looking for solutions to their problems. But customers have an analog to what we do in prospecting. We know our customers are leveraging different channels and methods of learning, thinking about change. They show up at conferences and trade shows–real or virtual?

Outsourcing Services 113

Outsourcing Services Prospecting Customer Harvest 113

Nutshell

AUGUST 20, 2024

Prospecting is an essential part of the sales process, but if you want to strike gold, you need to have a well-thought-out strategy in place. In this guide to sales prospecting, you’ll get everything you need to know. Table of Contents What is sales prospecting? Table of Contents What is sales prospecting?

Ideal Customer Profile 127

Ideal Customer Profile Benefit Prospecting Sales Qualified Lead 127

Understanding the Sales Force

JANUARY 31, 2014

The February Issue of Top Sales Magazine was published yesterday and it includes an article with my latest thinking about using the phone for prospecting. Channels - Optimizing Your Traction. CONFERENCE IN PHILADELPHIA - What to Ask To Determine If You Need to Implement Sales Force Transformation March 10 Register.

Hiring 204

Hiring Inbound Hubspot Webinar Metrics 204

SBI Growth

SEPTEMBER 18, 2012

What channel of Demand Generation can yield the highest return and sustained success? Also, these brand searches could be driven from other marketing efforts such as email, conference events or news. Non-Brand Keywords represent a richer source of net new leads of prospects searching by an area of interest. In Summary.

Top of Funnel 276

Top of Funnel Lead Rank Lead Scoring Funnel 276

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. The goal is to target the right prospects, as well as bring them along the buyer’s journey. Demand generation is programmatic.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Sales and Marketing Management

APRIL 26, 2019

Author: Steve Norman I recently saw the CMO of a high-profile company present at an international marketing conference. Specifically, prospecting and lead generation; managing the core, middle-of-the-funnel sales activities; and creating customer advocates and boosting referral selling. The days of the sales generalist are over.

Top of Funnel 229

Top of Funnel Ideal Customer Profile Customer Lead Rank 229

ValueSelling

APRIL 5, 2022

They recently saw you speak at a sales conference, and your talk resonated with them — seems harmless enough. You’re scrolling through your LinkedIn feed when you receive a request to connect from an account executive.

Channels 86

Channels Prospecting Conference How To 86

Sales Hacker

MARCH 23, 2020

In a good year, most of the best sales conferences are physical events where you can attend sessions, rub elbows with thought leaders, and make new connections. With a pandemic on our hands, most sales conferences scheduled for the early part of 2020 have either been rescheduled or, if you’re lucky, made virtual. But this year….

Conference 86

Conference Webinar Metrics Travel Industry 86

Sales 2.0

MARCH 6, 2021

I’m talking about professional trade shows and conferences, which as of 2019 were estimated to be to the second largest source of B2B revenue in the country. Successful Firms Diversified Their Channels. CrewHu started by recreating their best channel, trade shows, virtually. What it Means for Building Pipeline in 2021.

Trade Show 195

Trade Show Lead Generation Outsourcing Services Sales Qualified Lead 195

The Pipeline

OCTOBER 30, 2018

I mentioned in the earlier piece that a learning and development specialist shared at a conference that up to 76% of learning workers apply to their vocation/professions, comes from outside the formal process and channels provided by their companies. It’s Good To Be Wrong.

Conference 242

Conference Up-Sell Channels Study 242

Sales and Marketing Management

DECEMBER 14, 2020

In fact, Kavadellas, CEO of Georgia-based Orasi, a software developer, reseller and consulting firm, was scheduled to play a round with a client and a prospect the day after we spoke with him in November for this story. Orasi’s team of 12 field sales reps is supplemented with 10 inside salespeople who call on a second tier of prospects.

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

Allego

DECEMBER 13, 2023

According to Bizzabo’s 2023 State of In-Person B2B Conferences Report : 47.2% of organizers reported increased attendance at their B2B in-person conferences 76.6% of organizers consider in-person conferences critical to their organization’s overall success Not only that, but a whopping 82.8% And they are well worth your time.

Conference 77

Conference Sales Enablement Biotechnology Insurance 77

DiscoverOrg Sales

FEBRUARY 19, 2019

From assessing which channels perform the best, to evaluating existing tracking capabilities or implementing new attribution solutions, establishing key milestones ensures you are continuously providing value for your business. PRO TIP: A quick-win might be to create consistently across all lead-gen channels. This will 1.)

Lead Rank 230

Lead Rank Marketing Qualified Lead Lead Gen ROI 230

Score More Sales

AUGUST 14, 2012

I spoke at a conference and grabbed photos of all the other speakers, creating a page (called a board) with a link to each person’s own website. Next, think about focusing on your prospective customers finding you and the context you can gain on critical issues and events that affect what and when they buy. Here are a few examples.

Social Media 233

Social Media B2B Strategy Media 233

Sales and Marketing Management

JULY 14, 2017

Author: Hunter Montgomery, CMO, Higher Logic Businesses increasingly rely on online communities as a vital channel for communicating with customers and giving customers a chance to connect with each other. Your sales team might view the community as a marketing tool, but you know it’s also an upsell channel. Seth Godin. Show them how.

Marketing 192

Marketing Campaigns Case Study Channels 192

Hubspot Sales

JULY 10, 2020

For B2B brands, connecting on a personal level is crucial to turn prospects into clients. It’s why so many companies hold and attend conferences and other major events. In 2020, the COVID-19 pandemic has led to the cancellation of many large gatherings – including business conferences. Image Source. Repurpose your event content.

Cancellation 121

Cancellation Opportunity B2B Conference 121

Hubspot Sales

MARCH 12, 2018

Yes, you read the title right -- I guarantee that these templates will get responses from prospects. But, compared to the overly salesy prospecting email templates most salespeople are sending, I am confident that these will work better -- or your money back. Where Sales Prospecting Went Bad. No, this isn't an infomercial.

Guarantee 145

Guarantee Prospecting Lead Rank Top of Funnel 145

The Pipeline

JUNE 8, 2011

As usual, I invite you to have your two cents, and view all our videos at Renbor’s You Tube channel Sell Better. On-Line Conference. Prospecting. 3 R’s of Prospecting Success. Recently someone turned the table on me asked me why I ask that question and what my view is on what should be in your pipeline.

Pipeline 224

Pipeline Cold Calling Hiring Compensation 224

No More Cold Calling

JUNE 6, 2019

But very few understand how to incorporate technology into their prospecting strategy. So, they rely on outdated tactics that fail to engage the 21st-century buyer—tactics like cold calling, sending cold emails, and stalking prospects on social media. That’s still true, but cold calling has evolved as sales channels have evolved.

Sales Qualified Lead 209

Sales Qualified Lead B2B Lead Rank Lead Scoring 209

Zoominfo

APRIL 29, 2020

Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Trade shows are a small(ish) pond of like-minded prospects where your sales reps can catch a lot of really big fish. Target them!

Trade Show 191

Trade Show Lead Generation Sales Qualified Lead Leads 191

Zoominfo

AUGUST 12, 2020

Popular to contrary belief, sales teams can not only survive in the age of buyer empowerment, but use buying behavior to their advantage — so long as processes and prospecting tools that help engage the right buyer, at the right time, with the right message. Which Channels are You Having the Most Success In?

B2B 200

B2B Lead Rank Sales Qualified Lead Top of Funnel 200

Allbound

MARCH 17, 2020

As conferences are canceled and company-wide travel is suspended in most organizations, partner engagement doesn’t have to miss a beat with PRM. Sandy Potter, Allbound’s Director of Channel, advises on how to manage indirect sales during this crisis: Now, more than ever, the health of your partner ecosystem is critical to your success.

Channels 74

Channels Face-to-face Conference Cancellation 74

Zoominfo

MARCH 12, 2019

Webinars have proven time and time again to be one of the most successful channels at a marketer’s disposal. Prospects enjoy real-world examples and actionable advice, both of which are prominently featured webinar content. Draw inspiration for live speaking events or conferences. Webinars are innately interactive.

Webinar Metrics 214

Webinar Metrics Social Media B2B Conference 214

Zoominfo

APRIL 20, 2020

Basic firmographic and demographic data points simply aren’t enough to hone and engage prospective buyers in a good economy, never mind the current climate. Get a tool that helps your team manage their prospects by time zones to ensure they are calling at appropriate times.

Pipeline 239

Pipeline Marketing Top of Funnel Hiring 239

DiscoverOrg Sales

APRIL 23, 2019

Even so, trade-show events are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. With so much money – and excitement – on the line, how do you connect with new prospects? Track referrals.

Trade Show 227

Trade Show Leads Marketing Qualified Lead Lead Generation 227

Zoominfo

APRIL 30, 2021

.” — Danny Daly, manager, marketing events at ZoomInfo Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt. One year later, we’re virtually in the same boat, with most organizations shifting to conducting online shows to generate leads and reach prospective buyers. and Bizzabo at 14.8%.

Trade Show 130

Trade Show Top of Funnel Funnel Conference 130

Partners in Excellence

SEPTEMBER 28, 2021

Customers and prospects sought sales people to learn about new solutions, trends in the markets, what other similar companies were doing. Customers, also, looked for other sources of information–through networking with others, conferences, trade magazines, research companies, consultants, and others.

Social Media 147

Social Media Channels Conference Trends 147

Partners in Excellence

SEPTEMBER 19, 2023

And since we need fewer opportunities, we can be much more selective and focused in our prospecting (more on this later). Narrowing it to our ICP (assuming people recognize that ICP doesn’t stand for Incredibly Crappy Prospecting). And we have to explore new ways to engage the right prospects.

Pipeline 141

Pipeline Ideal Customer Profile Sales Qualified Lead Direct Mail 141