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Customers, Employees and Influencers as High Performing Sales and Marketing Channels

The Pipeline

And they can do it at scale and more efficiently than traditional channels. The Benefits of New Channels are Compelling (examples). They Drive New Customer Acquisition – Leads from referrals close faster, they buy more and they stay longer. . Social channels provide insights and information not previously available.

Channels 296
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AI Sales Assistants: The Next Great Sales Software Tools

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Reaching the right prospects at the right moment is often the difference between closing a deal and coming in second. With just about every sales software tool now offering AI-assisted features, it’s hard to tell which ones are real, and which are window dressing. What is AI Sales Assistant Software? The downside?

Software 211
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45 Top YouTube Channels for Marketing Professionals

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For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. Today we’re closing out this three-part series with a post for our marketing audience. Up first on today’s list is a channel called Social Triggers TV. 1. Marketing 360.

Channels 220
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Your Lead Gen Is Broken (Here’s How to Fix It)

No More Cold Calling

Considering half of the deals that are forecasted to close don’t, and customer retention has decreased as seller attrition increases, sales teams are facing yet another frustrating year if something doesn’t change. Talk to any software vendor, and they can’t wait to show you their cool software. They don’t want to see your demo.

Lead Gen 397
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2 Questions That Will End Every Request for a Better Price

Understanding the Sales Force

Television - you can watch plenty of free broadcast TV and your local channel's streaming content, but we have five AppleTVs, and between Netflix, Amazon Prime, Hulu, Apple TV plus, and others, we pay close to $75/month for various streaming services. What's the point? They might be saying that, but are they required to do that?

Software 317
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Unlocking the Power of Marketing Account Intelligence Software

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This is the value of marketing account intelligence software. With marketing account intelligence software, teams can focus their efforts on accounts with the highest probability of converting into loyal customers. With Pocus, sales and marketing teams can confidently build pipeline and consistently close more revenue.

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Account-Based Marketing Software: Top Tools to Target Your Accounts

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And account-based marketing software is what helps your team nail all three with perfection. ABM traditionally relies heavily on targeted advertising, but can also include email, social, events, and any other relevant channel that can influence a key account’s buying behavior. What is Account-Based Marketing Software?