Why Doesn’t Anyone Care About ROI in the Channel?
Allbound
JULY 25, 2018
I was speaking with a Chief Revenue Officer of a mid-market, mar-tech, SaaS company who was earning about $15 million in Annual Recurring Revenue (ARR) and surprisingly enough, despite having the word “Revenue” in his title, he was shockingly disinterested in measuring the ROI from his channel team. Reduce churn potential.
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