DiscoverOrg Sales

AUGUST 2, 2017

Sales and marketing teams operate on two sides of the same coin. As job discipline lines continue to blur , sales departments have discovered a few ways marketers can help them do their jobs even more efficiently. A marketer’s job isn’t done once awareness has been created. Sales enablement content need to be customizable.

Top of Funnel 175

Top of Funnel Marketing Lead Rank Hiring 175

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.

Paid Content 252

Paid Content Marketing Social Media Top of Funnel 252

Adaptive Business Services

JANUARY 11, 2023

I agreed to do so and we also discussed me providing sales training to whoever we might hire. Let’s just say that the job market had changed since the last time I had hired a salesperson. I had helped hire and train this gal back in 2007. The company had a couple of ads running on Indeed and asked if maybe I could screen those.

Hiring 71

Hiring Case Study Study CRM 71

Hubspot Sales

SEPTEMBER 19, 2019

However, basic product knowledge training isn’t enough. So, how can you train your sales reps on the product they’re selling and ensure they’ll remember the information when they’re making a sale? Below, you’ll learn how to train your salespeople to sell your product better and faster.

Hiring 144

Hiring Training Case Study Hubspot 144

Sales and Marketing Management

OCTOBER 23, 2017

Author: Paige Musto In marketing, much like in life, success is often a function of how well you plan – how much you’re willing to research, strategize, optimize your approach. Mankind’s earliest marketers knew this: Umbricius Scaurus , a resident of Pompeii in the first century, A.D, Marketing adapted to taste and preference. .

Marketing 192

Marketing eBook Social Media Trade Show 192

Zoominfo

SEPTEMBER 25, 2020

These days, emotional engagement with customers is a key differentiator for go-to-market teams. It’s also cheaper to keep an existing customer than it is to acquire a new one (think marketing campaign costs and new user training, for example). Online Searches May Indicate Early Go-to-Market Motions.

Loyalty 190

Loyalty Scale Customer Marketing 190

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

SBI Growth

DECEMBER 24, 2012

Ignoring Content Marketing. Content” means blogs, whitepapers, webinars, slide shares, tweets, reviews, eBooks, podcasts, case studies, etc. Take the simple example of Marketing Automation technology. However, Jim has not trained his team to follow a hiring process. They usually go online. Bad decision.

Hiring 326

Hiring Lead Rank Collateral Case Study 326

SBI Growth

NOVEMBER 25, 2012

This post is written for the marketing leader in a 25-100M revenue company trying to do more with less to drive more leads. When marketers are maxed out, they focus on getting more out of their marketing channels and automation. Is there a true Content Marketing Strategy behind the content being produced? Key Takeaway.

Lead Rank 287

Lead Rank Lead Scoring Conversion Leads 287

SBI Growth

NOVEMBER 6, 2013

Impacting a marketing team’s output in that short period of time requires a quick start. Marketing contribution as a % of Pipeline Opportunities. Marketing contribution as a % of Revenue. In many cases the CMO inherits a transitional marketing team not set-up to drive revenue. How long is your honeymoon?

Top of Funnel 282

Top of Funnel Demand Generation Agencies Sales Qualified Lead Decision Maker 282

Zoominfo

JULY 16, 2018

Seasoned B2B marketers know a well-executed webinar is a goldmine for sales leads. Just consider these webinar lead generation statistics: 73% of B2B marketers and sales leaders say a webinar is the best way to generate high-quality leads ( source ). 44% of marketers have hosted or participated in a webinar.

Lead Rank 209

Lead Rank Webinar Metrics Lead Scoring Sales Qualified Lead 209

Sales and Marketing Management

JUNE 30, 2019

Author: Greg Flynn Imagine a marathon runner starting a race without having trained or even stretched beforehand. In all these cases, it’s inconceivable that prep work and a solid foundation wouldn’t precede the final product or event. Or a restaurant serving newly conceived meals that no one had sampled previously.

Hiring 221

Hiring Retention Case Study Maximizer 221

Zoominfo

SEPTEMBER 25, 2020

These days, emotional engagement with customers is a key differentiator for go-to-market teams. It’s also cheaper to keep an existing customer than it is to acquire a new one (think marketing campaign costs and new user training, for example). Are they sticking around? So what do these patterns mean in the bigger picture?

Loyalty 130

Loyalty Scale Marketing Customer 130

Steven Rosen

JUNE 12, 2017

With so many competing demands, with little or no training and development , the question becomes where can you turn to get honest and insightful feedback on overcoming your biggest challenges? I have been repeatedly asked to provide sales managers with case studies on how to coach difficult sales reps.

Webinar Metrics 184

Webinar Metrics Sales Management Hiring Case Study 184

Zoominfo

APRIL 26, 2018

But, sadly, this isn’t often the case. Other selling tasks include prospecting, administrative work, data entry, market research, etc. Training and onboarding. Around 3 in 4 organizations use classroom training as their primary way to train salespeople ( source ). There’s a lot more to sales than meets the eye.

Hiring 197

Hiring Referrals Cold Calling B2B 197

Nutshell

MAY 4, 2020

Maybe you’ve heard “ the allegory of the long spoons ,” which goes something like this: Descending the steps of a monastery, a young monk in training quizzes his master: “What are the differences between Heaven and Hell?”. Then, pass this data on to marketing so they can create relevant content and accurate ads. None at all?

Lead Generation 120

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 120

Sales and Marketing Management

MAY 9, 2019

There are hundreds of sales training companies offering thousands of programs in all aspects of selling: call planning, presenting, negotiating, managing key accounts, questioning and more. There had to be a better, less confusing and practical way to improve sales training. I concluded they didn’t scratch the itch.

Sales Process 209

Sales Process Engineering Case Study Call-back 209

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing 113

Marketing Webinar Metrics Reachforce Top of Funnel 113

Zoominfo

AUGUST 8, 2024

With the right sales enablement process, revenue leaders can confidently improve sales team skills, boost customer retention, expand market differentiation, and drive revenue growth. That reflects the fact that effective enablement relies on contributions from multiple teams, including product, marketing, and customer success.

Sales Enablement 130

Sales Enablement Strategy Scale Hiring 130

Sales Hacker

JUNE 4, 2024

Robert Brooks IV has spent 12 years leading sales, marketing and customer success at early-stage startups. How to train your sales team to sell to highly technical buyers and decision-makers. Strategies for turning around challenging customer relationships, with a case study on closing SpaceX and growing it from 0 to 10M ARR.

Enterprise 96

Enterprise Enterprise Networking Sales Process 96

Hubspot Sales

FEBRUARY 23, 2018

How to perform market research and select your target audience. It tackles the A to Z process of starting a business -- from launching and team building all the way to marketing and evangelizing your product. It features a combination of videos and exercises, covering: The most common myths about being an entrepreneur.

Course 145

Course Training Analysis Exercises 145

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Zoominfo

MAY 22, 2024

But in today’s go-to-market environment, data isn’t enough. It’s not enough to know who your buyer is — you need to know what they care about, exactly when they are in the market, and what problems they’re facing right now. Modern sales is becoming a science. Sell Smarter. Win Faster.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Scale Marketing 130

Zoominfo

JUNE 9, 2019

Although these are typically marketing concerns, knowing this information will allow you to prioritize your outreach and provide anecdotal feedback to those responsible for lead generation. If so, great – make sure you show them plenty of case studies. This is helpful for a few reasons. Why look for a solution now?

B2B 252

B2B Closing Guarantee Scale 252

Zoominfo

SEPTEMBER 4, 2019

Learn more about implementing AI-powered chatbots by reading the following post: The Definitive Guide to Conversational Marketing. Provide ongoing customer education and training. On the other hand, when you offer ongoing assistance and training, you show customers that your business genuinely cares about their experience.

Loyalty 206

Loyalty Customer Incentives Incentive 206

Hubspot Sales

NOVEMBER 13, 2017

Between ebooks, case studies, data sheets, proposals, and contracts, you probably send email attachments on a daily -- if not hourly -- basis. Hi Saleh, Great talking to you today and learning more about Kensington’s plans to expand into the French market. You can also opt for “here’s [title of the attachment.]” Short and sweet.

Case Study 145

Case Study eBook Policies Study 145

Partners in Excellence

APRIL 10, 2024

Any reader who was trained as an engineer or anyone with experience in assembling machines (or Ikea furniture) will recognize the Tolerance Stack Up Error. We see this everyday in our sales and marketing organizations. Sales enablement is providing high quality training. They are also meeting their MQL goals.

Case Study 133

Case Study Marketing Qualified Lead Scale Engineering 133

Zoominfo

MAY 20, 2018

The interviewer will be a well-trained professional. Would you be willing to participate in a case study or testimonial? Marketing, product managers, engineers, and client services can also benefit from customer feedback. What advice would you give our sales team moving forward? Would you recommend our company?

Analysis 223

Analysis B2B Hiring How To 223

Janek Performance Group

OCTOBER 16, 2024

One of the most effective ways to ensure your team’s success is investing in training and development. In fact, Qwilr notes the following sales training statistics : Today, 70% of sellers lack formal training. Nearly half of account executives (47%) cite poor training/onboarding as a factor in leaving.

Training 62

Training Webinar Metrics ROI Objections 62

Sales and Marketing Management

SEPTEMBER 23, 2020

Keep in mind that the pipeline is built by both Sales and Marketing personnel. These figures will vary depending on the markets you serve, but this provides a good starting point. Happy customers also provide positive testimonials that can be leveraged as marketing tools to gain new customers (see point 5 below).

Pipeline 177

Pipeline Lead Rank Lead Scoring Hiring 177

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? Case studies. Training webinars.

Lead Rank 111

Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 111

Partners in Excellence

JANUARY 19, 2021

We provide training, tools, coaching, support to our sales people. They think about on-line shopping carts, other types of electronic ordering, or well trained/polite order entry professionals. We dump endless data sheets, case studies, marketing brochures on them. But we are missing something important.

Case Study 147

Case Study Comparison Sales Enablement Relationals 147

Sales Hacker

APRIL 21, 2022

SaaS companies tend to follow a typical path, and it almost always leads to moving up-market and enterprise sales. But as SaaS startups mature, they usually start moving up-market. This is why most SaaS companies eventually move up-market and start focusing on bigger deals. Foundations for moving up-market.

Ideal Customer Profile 90

Ideal Customer Profile Marketing Account Based Marketing Enterprise 90

Shari Levitin

JUNE 29, 2020

Like an earthquake, the reality of a rapidly changing market had shaken the business I’d nurtured for over 30 years to its core. We saw teams training, growing, and staying accountable even while physically distanced. Within the first weeks of the pandemic, a year’s worth of live keynote speeches and seminars were suddenly canceled.

Hiring 165

Hiring How To Cancellation Case Study 165

Nutshell

JANUARY 27, 2021

Affiliate marketing that produces qualified traffic with high intent to buy and low BV/A is the marketer’s equivalent to sitting on a pot of gold. But without traffic, your affiliate marketing’s target products won’t have buyers. A smart affiliate marketing SEO strategy solves the traffic problem. What is SEO?

Top of Funnel 134

Top of Funnel Lead Scoring Lead Rank Marketing 134

Bernadette McClelland

MARCH 4, 2018

Lack of training and no company investment in people. Bad/lack of marketing and negative brand sentiment. Bad Marketing – Then Marketing need your input. Answers as to why only 20% met budget included (word for word): Bad quotas. Bad coaching. Not enough resources. More than 80% of customers don’t need the product.

Meeting 191

Meeting Hiring Quota Coaching 191

Allego

FEBRUARY 28, 2024

Allego’s sales enablement platform empowers financial services firms to enhance sales effectiveness , improve employee productivity, and maintain regulatory compliance in a dynamic and competitive market environment. Manage Risk: Certify and achieve regulatory compliance to ensure consistent messaging and minimize risk.

Insurance 118

Insurance Insurance Face-to-face Banking 118