Openview

OCTOBER 13, 2017

As someone who is often caught in the crossfire between sales and marketing (it’s part of my job description as the VP of Go-to-Market here at OpenView) I was delighted to have the opportunity to host a panel of industry leaders with diverse opinions about and varied experience with this very issue.

Marketing 74

Marketing Top of Funnel Outbound Inbound 74

OutboundView

JULY 14, 2019

We’ve also linked to case studies for each of the appointment setting companies as well! EBQ By Appointment Only Strategic Sales & Marketing. In addition to appointment setting, EBQ provides full service sales and marketing outsourcing. Case Studies: [link]. Case Studies: [link].

Outsourcing Services 34

Outsourcing Services Ideal Customer Profile Company Case Study 34

Sales Hacker

FEBRUARY 3, 2020

This year’s summit will focus on topics like the buyer’s journey, sales technology, and diversity and inclusion in the sales force. With over 65 sessions, you’ll find the answer to almost any problem you may have, and with over 900 sales leaders expected to attend, the networking possibilities are massive.

Conference 94

Conference Scale Networking Industry 94

MarketJoy

JUNE 12, 2018

The IT Asset Management Company did not want to adopt a typical demand generation strategy as they were very clear about their target and goals. Inside sales team was tied up with other work that prevented them to follow up with prospects. The results included 80 hot leads in the pipeline from outbound marketing.

Sales Qualified Lead 40

Sales Qualified Lead Marketing Qualified Lead Leads Buyer Persona 40

OnePageCRM

MARCH 2, 2017

Demand generation – Top of funnel, content marketing, social publishing. MOF content: Case studies, expert webinars, data sheets, how-to guides. Agree roles & handover. Assigning specific roles and accountability ensures that every stage of the customer’s buying journey is accounted for. Marketing roles.

Top of Funnel 48

Top of Funnel Lead Rank Marketing Qualified Lead Lead Scoring 48

Tony Hughes

MARCH 13, 2018

Build out concise case studies with testimonials from your happiest reference customers. Everyone in marketing should get trained on Challenger Sales and everyone in sales should study The New Rules of Marketing and PR. Inside sales hunters are constantly calling the companies that get funding.

Social Selling 63

Social Selling Ideal Customer Profile Lead Rank Top of Funnel 63

Sales Hacker

DECEMBER 8, 2017

Despite all the AI fear mongering, we dug deep to find out what really matters next year – so aside from our own analysis, we asked sales leaders, experts, and top sales reps to predict the top sales trends of 2018. Outbound Gets Tougher With GDPR Regulations: SaaS Goes Channel Sales For The Win!

Trends 108

Trends Outsourcing Services Top of Funnel Account Based Marketing 108